Social advertising news and commentary — focusing on Facebook, Instagram, and Snapchat — from our staff of social media experts.
Responsive search ads (RSAs) are great for testing different combinations of ad copy to see what works best. You provide the headlines and descriptions, and Google Ads automatically chooses which assets to show together based on [...]
If you have experience advertising on Facebook, odds are you’ve probably encountered ad disapprovals. Getting approved after that can be a painstaking process, especially when you don’t understand why your ad was disapproved in the first [...]
Gone are the days of friending someone just to add them to your Facebook Page or ad account. With Business Manager it’s a much simpler and more secure process to claim the Facebook assets for your [...]
That guy raising his phone in selfie video mode to post his latest concert experience. That group of girls snapping quick but curated pics of their most recent Insta-worthy brunch. We’ve all seen people creating Instagram [...]
With 1.59 billion daily active users, Facebook has become the hub for social media advertising, where companies and businesses can connect directly to their consumers. Unfortunately, it’s not enough for brands to simply post on their [...]
When people decide to delve into the world of social advertising, Snapchat isn’t usually top of mind. Typically, they’re interested in the most widely used platforms – Facebook, Instagram and YouTube – and that’s often where [...]
Facebook's News Feed advertising space just got smaller. Source: Facebook Ads in Facebook’s News Feed just shrunk. How does it impact your advertising efforts? In order to create a simpler and more compact user [...]
