An effective creative strategy is the heart of any impactful Facebook advertising campaign. No one quite knows the secret to the perfect creative strategy,...

Branded content -- also known as paid or sponsored content -- is one trend that has grown exponentially in the digital marketing landscape. From TikTok stars...

Facebook is undoubtedly one of the most vital tools in any good social media marketing plan. Most recently, Facebook reported that upwards of 1.82 billion...

2020 was undoubtedly a year littered with change, from the surge of COVID-19 to an impending invasion of murder hornets. We ask ourselves how has this...

The rapid evolution and growth of the digital ads ecosystems have led platforms to make changes that cater to both the consumer and business needs. Apple’s...

Since its inception, Pinterest has been an online home for those looking for inspiration. Users gather ideas to save as Pins on their boards and refer to...