Testing. Testing. 1-2-3. Is this thing on? Do you want to test your ads but don’t know where to begin? It can be a daunting

If Pinterest is not in your marketing plan now, you could be missing out on Pinners that are proven to be open to discovering new

Years 2020 and 2021 were one for the record books, and 2022 is right on track to break more social records. Over the past three

If you’ve been marketing your business on Meta platforms, you probably know that they can be gold mines for reaching new audiences and potential customers.

In this day and age, many of us are aware of how prevalent cyber hacking has become, particularly on social media platforms. Most of the

Starting in June 2022, all businesses on Snapchat must set up a free Public Profile to be eligible to run ads on the platform. Similar

Recent Meta updates to Instagram have caused algorithm changes that have been detrimental to creator engagement rates. These updates have forced creators to produce overwhelming

Did you know your creative assets can be repurposed, recycled, and even upcycled? That iPhone video and photos you shot of your newest products get

One of the first things I learned in my Marketing 321 class was that the most important skill in marketing and advertising isn’t creativity –

We live in a time where data sharing and privacy is making news headlines and has become a regular point of conversation. In the world