Facebook is undoubtedly one of the most vital tools in any good social media marketing plan. Most recently, Facebook reported that upwards of 1.82 billion...

2020 was undoubtedly a year littered with change, from the surge of COVID-19 to an impending invasion of murder hornets. We ask ourselves how has this...

The rapid evolution and growth of the digital ads ecosystems have led platforms to make changes that cater to both the consumer and business needs. Apple’s...

Since its inception, Pinterest has been an online home for those looking for inspiration. Users gather ideas to save as Pins on their boards and refer to...

Snapchat is a relatively unique platform for advertisers because, unlike others, it continuously captures the attention of younger generations.  Since...

At first glance, Instagram is a platform for drool-worthy meals, glorified selfies, and silly dog photos. So why are so many popular brands like Nike,...