Artificial intelligence (AI) is transforming almost every industry, and search engine marketing (SEM) is no exception. AI is being used in many aspects of SEM,

Just in time for the holidays, Google is introducing another new campaign type – Demand Gen. Google has recently given its Discovery campaign type a

Google Merchant Center (GMC) and the quality of the product data in your feed are so important to how well Shopping campaigns can do. Both

Google Ads bidding algorithms are getting old. Since their inception in 2016, they have gone through countless iterations through multiple campaign types. However, the core

In the ever-evolving landscape of digital advertising, managing a Google Ads account is a bit like captaining a ship through uncharted waters. You can’t just

The holidays are coming faster than we know it, and the time to plan is right now. Today. Waiting until the last minute is not

While working on setting up custom reports in the Explore tab of GA4, our SEO team noticed a very limiting setting that was affecting their

Google Ads’ advertisers are always seeking simpler solutions for ad management while maintaining effectiveness. Traditional Search campaigns can be a lot to manage if the

In the ever-changing, complex world of Search Engine Marketing (SEM), it’s easy to get caught up in pursuing high-volume keywords. After all, they offer significant

In the ever-evolving world of digital marketing, tracking and measuring conversions is essential for understanding the effectiveness of your Google Ads campaigns. With Google’s newest