If you work in PPC, you know how fast things move. One week, you are cruising; the next, there is a new paid search feature,

Ah, spring. The time of year when the trees are turning green, the magnolia trees are blooming, and bad actors are turning to thoughts of

As Google’s Performance Max (PMax) campaign functionality continues to evolve over time with new features and enhanced capabilities, it is increasingly important to stay in

Google recently announced that the company is changing the name of its data reporting tool, known as Looker Studio, back to Data Studio. In October

AI is changing and improving every day and is being introduced into Google Ads in new ways all the time. AI is now built directly

Let’s say your ads manager recommends sending paid traffic to a blog post. You pause and think: “Aren’t blogs just for organic traffic?” It sounds

Google Merchant Center has expanded beyond basic product feed management to include built-in analytics that help merchants better understand how their products perform across Google

Google Looker Studio is a useful data reporting sandbox you can use to connect to Google Ads and present data in new and interesting ways.

If you feel that your eCommerce growth has stalled, know that you are not alone. At some point, almost every eCommerce brand hits a plateau