Advertisers are continually seeking new ways to increase conversion opportunities. In order to meet this demand, Google Ads continues to introduce new AI-powered tools to

Incrementality testing can sound like something reserved for large brands with big budgets, specialized agencies, and in-house data science teams. Search “incrementality testing,” and you’ll

Google Ads account security has been a bit of a soapbox for me. Last year, I wrote about how quickly a Google Ads account can

For more than a decade, Google Ads has allowed advertisers to create Call-Only Ads, now called Call Ads. This format was designed to generate phone

Creative used to be a smaller part of many Google Ads accounts. A few responsive search ads and a basic set of display images could

I have a confession to make: I am completely addicted to reading reviews. It’s gotten to the point where I flat-out refuse to buy almost

Google recently announced that Local Service Ads (LSAs) management would be migrating to Google Ads. Previously, a majority of the account optimizations and verification process

Mood boards may sound more like something from a designer’s toolkit than a PPC strategy, but they can be a surprisingly useful way to brainstorm

AI is changing and improving every day in every industry. In the Google Ads world, it has a major influence on the search behavior of