Mood boards may sound more like something from a designer’s toolkit than a PPC strategy, but they can be a surprisingly useful way to brainstorm

AI is changing and improving every day in every industry. In the Google Ads world, it has a major influence on the search behavior of

Dynamic Search Ads (DSAs) have been around for years, capturing unexpected or niche search queries that standard keyword lists skipped past. In my experience, we

Come August 17th, 2026, Google will implement a significant system change that will impact campaigns limited by budget using target-based bidding strategies. This includes both

Video has become one of the most valuable assets in a Google Ads strategy, but for many advertisers, creating high-quality video content can be a

The PPC game has changed. You aren’t just bidding for a human’s attention anymore; you’re auditioning for an AI agent’s recommendation. If your site isn’t

Universal Commerce Protocol was a big announcement at Google Marketing Live.  At a high level, UCP is Google’s open standard for agentic commerce. Basically, UCP

Google Marketing Live introduced a lot of AI-driven updates this year, but one of the most important for ecommerce advertisers may be the Universal Commerce

“What is the specific ‘hook’ that is making people stop scrolling, and how do I replicate it?”  “We’re getting plenty of clicks, but the leads

Over the last year or so, I’ve made some serious efforts to reduce my screen time — at least on the socials that offer endless