I’m not writing this to complain. I’m writing this because I feel betrayed. I had a wonderfully efficient account regularly returning a 10x ROAS for

Most budget advice in the Paid Search industry is written for accounts that represent a very small percentage of digital marketers. The budgets are either

As Google has gotten looser with its keyword mapping, it certainly feels like keywords have become inputs instead of targets. If you go through your

If you managed Google Ads 10 years ago, paid search looked like a very different profession. Paid search managers used to spend hours building tightly

I’ve been managing Google Ads since 2006, which means I’ve spent that long watching Google introduce new features, change features, rename them, and occasionally make

The digital advertising landscape is shifting once again, and if you’ve been relying on the Google Display Network to find new customers, it’s now time

Advertisers are continually seeking new ways to increase conversion opportunities. In order to meet this demand, Google Ads continues to introduce new AI-powered tools to

Incrementality testing can sound like something reserved for large brands with big budgets, specialized agencies, and in-house data science teams. Search “incrementality testing,” and you’ll

Google Ads account security has been a bit of a soapbox for me. Last year, I wrote about how quickly a Google Ads account can