Creative used to be a smaller part of many Google Ads accounts. A few responsive search ads and a basic set of display images could

I have a confession to make: I am completely addicted to reading reviews. It’s gotten to the point where I flat-out refuse to buy almost

Google recently announced that Local Service Ads (LSAs) management would be migrating to Google Ads. Previously, a majority of the account optimizations and verification process

Mood boards may sound more like something from a designer’s toolkit than a PPC strategy, but they can be a surprisingly useful way to brainstorm

AI is changing and improving every day in every industry. In the Google Ads world, it has a major influence on the search behavior of

Dynamic Search Ads (DSAs) have been around for years, capturing unexpected or niche search queries that standard keyword lists skipped past. In my experience, we

Come August 17th, 2026, Google will implement a significant system change that will impact campaigns limited by budget using target-based bidding strategies. This includes both

Video has become one of the most valuable assets in a Google Ads strategy, but for many advertisers, creating high-quality video content can be a

The PPC game has changed. You aren’t just bidding for a human’s attention anymore; you’re auditioning for an AI agent’s recommendation. If your site isn’t

Universal Commerce Protocol was a big announcement at Google Marketing Live.  At a high level, UCP is Google’s open standard for agentic commerce. Basically, UCP