If you managed Google Ads 10 years ago, paid search looked like a very different profession. Paid search managers used to spend hours building tightly

I’ve been managing Google Ads since 2006, which means I’ve spent that long watching Google introduce new features, change features, rename them, and occasionally make

The digital advertising landscape is shifting once again, and if you’ve been relying on the Google Display Network to find new customers, it’s now time

Advertisers are continually seeking new ways to increase conversion opportunities. In order to meet this demand, Google Ads continues to introduce new AI-powered tools to

Incrementality testing can sound like something reserved for large brands with big budgets, specialized agencies, and in-house data science teams. Search “incrementality testing,” and you’ll

Google Ads account security has been a bit of a soapbox for me. Last year, I wrote about how quickly a Google Ads account can

For more than a decade, Google Ads has allowed advertisers to create Call-Only Ads, now called Call Ads. This format was designed to generate phone

Creative used to be a smaller part of many Google Ads accounts. A few responsive search ads and a basic set of display images could

I have a confession to make: I am completely addicted to reading reviews. It’s gotten to the point where I flat-out refuse to buy almost