From Keywords to Context: How PPC Shifted from Search Terms to Understanding People
When Keywords Ruled PPC If you’ve been in PPC as long as I have (nearly 20 years, but who’s counting?), you remember when everything in
Kelly Spryszak
When Keywords Ruled PPC If you’ve been in PPC as long as I have (nearly 20 years, but who’s counting?), you remember when everything in
OpenAI announced in January 2026 that ads would begin appearing in ChatGPT. This is a big deal. The company that changed how millions of people
TL;DR: Paid Search didn’t technically get worse. Google Ads and Microsoft Advertising now judge performance based on whether clicks can reliably turn into outcomes. That
The conversation around AI in paid Search has shifted. It’s no longer about whether you’re using these tools; it’s about how much control you’re willing
A Tactical Breakdown of Bridging the Gap Between Data and Reality In the current digital advertising landscape, a “gate” has opened. We have moved past
I’ve been on hundreds of new client calls over my almost 21 years managing paid advertising accounts at JumpFly, and many times I can tell
Even when starting new Google Ads campaigns, it is recommended to use smart bidding strategies unless there is a specific reason to run on manual
Today, Google accounts (Gmail, Google Workspace, etc.) are interconnected with so many different services, making the security of any given account more important than ever.
AI gets a lot of credit right now for being fast, smart, and endlessly capable, especially when it comes to writing. I’ve heard the same
Onboarding a new client is one of my favorite parts of the job. It’s an opportunity to not only build a personal connection but to
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