PPC Insights

Morgan Livingston

Real Google Match Types

Billions of searches occur every day on Google. All this search query data has allowed Google to develop a state-of-the-art question-and-answering system. Google’s technology matches

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Nikki Kuhlman

Google Data-Driven Attribution

Back in September 2021, Google announced that data-driven attribution was the default attribution model for all new Google Ads conversion actions starting in October. “To

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