Digital advertising specs, tag set up, and other technical information to help you get your campaigns rolling.
Responsive display ads (RDAs) are the default ad format for the Google Display Network (GDN). These types of ads are easy to create and are powered by Google’s machine learning algorithms. Once you upload your images, [...]
Image ads are an integral part of advertising on the Google Display Network (GDN). These powerful ad types can be utilized at the top of the funnel for branding efforts, all the way down to bottom [...]
Microsoft is running an open beta of the Microsoft Audience Network (MSAN). Ads are displayed in a native format, with the ability to target searches by job title, in-market intent and more. According to Microsoft: “Our [...]
In order to track Verizon Media native ad traffic and order revenue, there are two things that need to be done. Get the Verizon Media Dot Tag and Place on All Pages of Your Site. Log [...]
Verizon Media, formerly known as Yahoo Gemini and Oath Ads, offers native ad placements on Yahoo.com and Yahoo mail. Images submitted to Verizon Media for native ads are not croppable within the user interface, unlike those [...]
Gone are the days of friending someone just to add them to your Facebook Page or ad account. With Business Manager it’s a much simpler and more secure process to claim the Facebook assets for your [...]
Google Search Console, a critical tool in your SEO arsenal, can be tricky to set up. However, since it’s the only valid source of Google keyword referral data, making data-based decisions in your SEO program requires [...]
