Amazon Advertising news and commentary from our staff of experts.

Ending the Amazon ACOS Obsession

You sell on Amazon to make money. But if you’re focusing on advertising cost per sale (ACOS), you’re looking at the wrong metrics. Every initial conversation I have with a new or potential client focuses on [...]

By |2019-10-31T03:47:02+00:00October 30th, 2019|Amazon|

3 Reasons to Use Amazon Portfolios

Amazon portfolios may seem like a purely organizational tool, but they can be a valuable resource for campaign spending control and reporting as well. Amazon added portfolios to both the Ad Counsel for vendors and Seller [...]

By |2019-09-01T17:04:07+00:00September 4th, 2019|Amazon|