Amazon Advertising news and commentary from our staff of experts.
Brace yourselves, another Amazon navigation change is rolling out! This time, Amazon is polishing the Advertising Console for Vendors and Kindle Direct Publishers. Amazon is notorious for redesigning the menus and nav bars of their portals, [...]
Amazon portfolios may seem like a purely organizational tool, but they can be a valuable resource for campaign spending control and reporting as well. Amazon added portfolios to both the Ad Counsel for vendors and Seller [...]
As an early beta tester of Amazon’s new Brand Analytics tool, I had the opportunity to use it for a couple of months before it went live in early August. These new reports have quickly become [...]
