Amazon Advertising news and commentary from our staff of experts.
Amazon advertisers have long awaited additional targeting methods for sponsored product campaigns. With Amazon’s roll out of product and category targeting methods, the wait is over. Using product and category targeting allows you to fine tune [...]
You sell on Amazon to make money. But if you’re focusing on advertising cost per sale (ACOS), you’re looking at the wrong metrics. Every initial conversation I have with a new or potential client focuses on [...]
Whether you’re a vendor or a seller on Amazon Advertising, you probably have the same burning question regarding reporting: How do my other digital marketing efforts affect my sales on Amazon? If you’re using Google Ads, [...]
Negative keywords are a powerful lever to pull in order to hit your Amazon Advertising goals. Check out the who, what, where, when, why, and how of using negative keywords to their fullest. What Are Negative [...]
Brace yourselves, another Amazon navigation change is rolling out! This time, Amazon is polishing the Advertising Console for Vendors and Kindle Direct Publishers. Amazon is notorious for redesigning the menus and nav bars of their portals, [...]
Amazon portfolios may seem like a purely organizational tool, but they can be a valuable resource for campaign spending control and reporting as well. Amazon added portfolios to both the Ad Counsel for vendors and Seller [...]
As an early beta tester of Amazon’s new Brand Analytics tool, I had the opportunity to use it for a couple of months before it went live in early August. These new reports have quickly become [...]
