If you have registered your brand on Amazon, you can add A+ Content to any branded products that you control. It is important to note that A+ Content is only...
4 Ways to Harness the Allure of Amazon’s Sponsored Brand Videos
Video has become the latest buzz in the Amazon advertising world with the release of its Sponsored Brand Video Beta. Learn more about this powerful ad type...
How to Match 3 Business Goals with Amazon’s New Sponsored Display Ads Beta
Amazon’s newest beta program, Sponsored Display Ads, rolls out to more and more brand registered accounts. You can use its new targeting strategies to meet...
Amazon’s Non-essential Items FBA Freeze Starts to Thaw
Wondering when you can start shipping non-essential items to Fulfilled by Amazon (FBA) centers? For a limited number of items, the answer is now. All signs...
4 COVID-19 Strategies for Amazon Advertisers
As the COVID-19 coronavirus continues to spread, global panic is increasing. If you run an Amazon business, you’ve probably seen the effects already, from...
Amazon Sellers vs. Vendors — What’s the Difference in 2020?
Are you a seller or a vendor? The distinction between Amazon sales models is critical to how your business operates, with distinct advantages and...