3 Metrics to Make a Good Impression with Google Ads
You know what makes a good impression with your clients or boss? Having the answer when they want to know what results they can expect if they spend more ...
JumpFly SEO Director Presents at SMX West 2020
Today during her session at search marketing conference SMX West 2020, JumpFly SEO Director Jill Kocher Brown presented the results of a study on the organic
5 Examples of Expanded Text Ad Best Practices
Once upon a time, Google offered two types of text ads: standard text ads and expanded text ads (ETAs). When they introduced ETAs the advertising world ...
5 Smart Bidding Strategies to Reach Your Goals
Whether some of us like it or not, Google Ads’ Smart Bidding is the future of pay-per-click (PPC). Also known as automated bidding systems (ABS), They’re the
Manage Your Organic Social Media to Boost Your Paid Performance
In a world where every company is advertising on digital, it can be easy to forget the business impact that organic social media has. It’s easy to dismiss ...
SEO 101: How to Optimize Your Content
Content optimization involves improving relevance for two things that can be in direct opposition: your customer and your search bot. You want more ...