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Verizon to Sell Off Yahoo

Verizon to Sell Off Yahoo

Verizon recently announced that they would be selling Yahoo! and AOL to a private equity firm for about half the amount they bought the two properties ...
The Amazon Buy Box: What is it, How to Win, and What Can Go Wrong?

The Amazon Buy Box: What is it, How to Win, and What Can Go Wrong?

The Amazon Buy Box is a vital part of a seller’s or vendor’s success on Amazon. However, the Buy Box is a tricky moving target that many can’t seem to pin ...
7 Things to Do Before You Start SEO

7 Things to Do Before You Start SEO

Congratulations, you’re starting a new search engine optimization (SEO) program. Now is the time to plan ahead and make sure that all of the pieces are in ...
Looking to Earn (or Keep) Your Google Partners Badge? The Requirements, They Are A’Changing

Looking to Earn (or Keep) Your Google Partners Badge? The Requirements, They Are A’Changing

Scheduled to launch in February of 2022, the new Google Partners program is getting a bit of a facelift. While the requirement categories will remain the ...
Target CPA & Target ROAS: Gone but Not Forgotten

Target CPA & Target ROAS: Gone but Not Forgotten

If you’ve created a new Google Ads campaign recently, chances are you may have already noticed the removal of two well-known automated bidding strategies: ...
Google Pushes Page Experience Algorithm Update Back

Google Pushes Page Experience Algorithm Update Back

If you haven’t finished (or even started) preparing your site for Google’s page experience algorithm update next month, you have a short reprieve during ...

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