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How Does Alexa Rank Measure Search Engine Optimization?

How Does Alexa Rank Measure Search Engine Optimization?

Spoiler alert: It doesn't. Because this myth is so persistent in some circles, let's look at the reasons why Alexa Rank does not impact or measure the ...
Level Up Your Facebook Ads with Canva

Level Up Your Facebook Ads with Canva

Facebook is undoubtedly one of the most vital tools in any good social media marketing plan. Most recently, Facebook reported that upwards of 1.82 billion ...
Control Your Bids with Google Ads Data Exclusions and Seasonality Adjustments

Control Your Bids with Google Ads Data Exclusions and Seasonality Adjustments

Suppose you use any of the myriad forms of Smart Bidding offered by Google Ads. In that case, you need to know about two advanced bid control mechanisms -- ...
5 Google My Business Features That Support PPC

5 Google My Business Features That Support PPC

The question was posed: Does having a Google My Business (GMB) account help Google Ads pay-per-click (PPC) performance? I researched this quite a bit and ...
15 Ad Extensions to Drive More Conversions

15 Ad Extensions to Drive More Conversions

If you have ever done a Google or Bing search, you have likely seen an ad extension or two. Ad extensions are extra pieces of information that are added to ...
YouTube’s New Audio Ads Give Advertisers a New Market to Target

YouTube’s New Audio Ads Give Advertisers a New Market to Target

Modern problems require modern solutions. I imagine this, or something along the lines of this, was what the fine folks at YouTube were thinking when they ...

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