How to Use Instagram Reels to Make Powerful Facebook Ad Content
An effective creative strategy is the heart of any impactful Facebook advertising campaign. No one quite knows the secret to the perfect creative strategy, ...
Disappearing Location Data, Geo-Targeting, and Country Surcharges in Google Ads
What do disappearing location data, location settings, and charges for ads in countries like Turkey or Austria have in common? Surcharges and wasted ...
The True Value of View-Through Conversions in Paid Search
Advertisers love to see view-through conversions (VTCs), but the deep burning question is whether or not they have value. This metric is often overlooked and
How PPC Benefits SEO
Running pay-per-click (PPC) ads and optimizing for organic search with search engine optimization (SEO) at the same time produces more clickthrough and ...
Four Best Practices for Responsive Search Ads (with Infographic)
In the ever-evolving world of Google Ads, marketers have become accustomed to ad types coming and going. First, there were text ads. Then Google introduced ...
Use the Four Pillars of Branded Content to Boost Your Paid Advertising
Branded content -- also known as paid or sponsored content -- is one trend that has grown exponentially in the digital marketing landscape. From TikTok stars