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What Does the iOS 14 Update Mean for Facebook Advertisers? (with Infographics)

What Does the iOS 14 Update Mean for Facebook Advertisers? (with Infographics)

The rapid evolution and growth of the digital ads ecosystems have led platforms to make changes that cater to both the consumer and business needs. Apple’s ...
No Data, Fewer Dollars: Conversion Tracking Drives PPC Performance

No Data, Fewer Dollars: Conversion Tracking Drives PPC Performance

Conversion tracking tells you if your digital marketing programs -- like pay-per-click (PPC) advertising -- actually make you any money.  Ask ...
10 Proven Best Practices for Microsoft Audience Network

10 Proven Best Practices for Microsoft Audience Network

Although the results from Microsoft Audience Network (MSAN) have improved over the last year, its performance isn’t a sure thing. Use these 10 best practices
Increase Your Visibility with Amazon Sponsored Display Ads

Increase Your Visibility with Amazon Sponsored Display Ads

Sponsored Display Campaigns are Amazon’s newest addition to advertising campaign types. With this expansion comes new targeting methods, opportunities for ...
Pinterest Taggable Collections Ads

Pinterest Taggable Collections Ads

Since its inception, Pinterest has been an online home for those looking for inspiration. Users gather ideas to save as Pins on their boards and refer to ...
Why Google Ads and Google Analytics Show Different PPC Conversion Data

Why Google Ads and Google Analytics Show Different PPC Conversion Data

You would think tracking conversions in Google Ads and Google Analytics would yield the same results. It usually doesn’t. The reasons for this conundrum are ...

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