PPC
Image Extensions on Google & Microsoft & How They’re Used Differently
Image Extensions are a valuable tool to implement within your advertising campaigns. This extension is
Erin Taylor
JumpFly Blog
Get Smart.
(because we all need a little knowledge boost sometimes)
Amazon
Single Keyword Ad Groups and Campaigns on Amazon
One of the best ways to test and optimize a specific keyword for Amazon Ads
Reilly McDonnell
SEO
Top 10 Ways to Create Authentic Content (That’s Actually Helpful)
In late August, Google rolled out a new search update called the “helpful content update.”
Scott Waldyn
PPC
Whatever Happened to SKAGs?
PPC in 2010 was a different world. Match types meant something, algorithmic learning was barely
Austin Kroll
SEO
Why Page Speed is Important to SEO and Online Marketing
The importance of page speed should come as no surprise to anyone, as Google has
Michael Delgado
PPC
Microsoft’s Cash-Back Promotions
Shopping on Bing has never been more beneficial than it is now. Microsoft is now
John Stanko
PPC
Recap of Nikki’s Ask Me Anything on the Paid Search Association’s Slack Channel
On August 25th, I hosted “Ask Me Anything” on the Paid Search Association’s Slack channel.
Nikki Kuhlman
PPC
Microsoft Advertising Verification
We all know the feeling when we search for a product online, and we see
Kelly Hichew
Amazon
Are You Using One of These Outdated Amazon Strategies?
Whether you’re just getting started with pay-per-click (PPC) advertising on Amazon or you’ve been using
Jennifer Gebhart
