PPC
What Happens When You Push for a Higher ROAS in Paid Search Advertising?
ROAS, or return on ad spend, is a metric that measures how much revenue you
Nikki Kuhlman
JumpFly Blog
Get Smart.
(because we all need a little knowledge boost sometimes)
Amazon
Amazon Advertising: Performance Difference Between Brand-Generated Images and Shutterstock
Images and videos in marketing are increasingly important in how companies represent their brands. Online
Jennifer Gebhart
PPC
Are Competitive Spying Tools Worth It for PPC?
As pay-per-click (PPC) advertisers, we often find ourselves being approached by clients who want to
Kelly (KB) Bielfeldt
Social
Introducing: TikTok Smart Performance Campaigns
TikTok continues to leverage its advertising platform to connect brands with their target audience and
Marisa Giacalone
PPC
Broad Match Setup Best Practices
Over the past two months, I’ve been deep diving into broad match campaigns with Smart
Jeremy Quinones
SEO
How to Do an SEO Competitive Analysis
In a world where there was only one shoemaker, only one type of laptop computer,
Jeffrey Bayram
Amazon
My Favorite Amazon Listings and Why
When advertising on Amazon, it is crucial to remember that your job isn’t done once
Reilly McDonnell
Social
Meta’s Advantage+ Shopping Campaigns: Leverage AI to Boost Efficiency
If you’ve been in Meta’s Ads Manager interface lately, you’ve probably noticed a bunch of
Kelsey Goldstein
Social
Digital Ads Measurement in a Multi-Channel World [WITH INFOGRAPHIC]
As businesses increasingly adopt a multi-channel approach to digital advertising, measuring the effectiveness of their
Stephanie Shaw
