Target across Google Search, Gmail, and YouTube with Customer Match
If you're not using Google Ads Customer Match to enhance and target your advertising to your customers and prospects, you're missing out. By uploading a ...
How to Use Amazon’s New Demographics Data in the Brand Analytics Report
Having demographics data enables you to target your messages and advertising spend more strategically. Amazon has finally given sellers that ability with its
Paid Search: Using Age Data to Target Different Generations
Age is one of the most overlooked metrics in a paid search marketer’s toolbox. Knowing the age of your users and how (and where) they respond best is key to ...
3 Metrics to Make a Good Impression with Google Ads
You know what makes a good impression with your clients or boss? Having the answer when they want to know what results they can expect if they spend more ...
JumpFly SEO Director Presents at SMX West 2020
Today during her session at search marketing conference SMX West 2020, JumpFly SEO Director Jill Kocher Brown presented the results of a study on the organic
5 Examples of Expanded Text Ad Best Practices
Once upon a time, Google offered two types of text ads: standard text ads and expanded text ads (ETAs). When they introduced ETAs the advertising world ...