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Target across Google Search, Gmail, and YouTube with Customer Match

Target across Google Search, Gmail, and YouTube with Customer Match

If you're not using Google Ads Customer Match to enhance and target your advertising to your customers and prospects, you're missing out. By uploading a ...
How to Use Amazon’s New Demographics Data in the Brand Analytics Report

How to Use Amazon’s New Demographics Data in the Brand Analytics Report

Having demographics data enables you to target your messages and advertising spend more strategically. Amazon has finally given sellers that ability with its
Paid Search: Using Age Data to Target Different Generations

Paid Search: Using Age Data to Target Different Generations

Age is one of the most overlooked metrics in a paid search marketer’s toolbox. Knowing the age of your users and how (and where) they respond best is key to ...
3 Metrics to Make a Good Impression with Google Ads

3 Metrics to Make a Good Impression with Google Ads

You know what makes a good impression with your clients or boss? Having the answer when they want to know what results they can expect if they spend more ...
JumpFly SEO Director Presents at SMX West 2020

JumpFly SEO Director Presents at SMX West 2020

Today during her session at search marketing conference SMX West 2020, JumpFly SEO Director Jill Kocher Brown presented the results of a study on the organic
5 Examples of Expanded Text Ad Best Practices

5 Examples of Expanded Text Ad Best Practices

Once upon a time, Google offered two types of text ads: standard text ads and expanded text ads (ETAs). When they introduced ETAs the advertising world ...

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