PPC
The True Value of View-Through Conversions in Paid Search
Advertisers love to see view-through conversions (VTCs), but the deep burning question is whether or
Jeremy Quinones
JumpFly Blog
Get Smart.
(because we all need a little knowledge boost sometimes)
SEO
How PPC Benefits SEO
Running pay-per-click (PPC) ads and optimizing for organic search with search engine optimization (SEO) at
Jill Kocher Brown
PPC
Four Best Practices for Responsive Search Ads (with Infographic)
In the ever-evolving world of Google Ads, marketers have become accustomed to ad types coming
Miranda Schirmer
Social
Use the Four Pillars of Branded Content to Boost Your Paid Advertising
Branded content — also known as paid or sponsored content — is one trend that
Lex Olson
PPC
Increase Your Microsoft Ads Engagement Using Filter Link Extensions
Ad extensions have always been an excellent tool for enhancing your text ads’ visibility and
Cary Goldstein
PPC
What Makes Dynamic Search Ads So Dynamic?
If you are looking for an ad type that allows you to target entire websites,
Lisa Karalis
SEO
The Core Web Vitals Ranking Signal Is Coming, Is Your Site Ready?
Google’s core web vitals, which focus on site speed, will become organic ranking signals in
Jill Kocher Brown
PPC
CCPA Impact on Google, Microsoft, and Facebook Ads
It’s been a year since the California Consumer Protection Act (CCPA) went into effect, so
Nikki Kuhlman
SEO
How Does Alexa Rank Measure Search Engine Optimization?
Spoiler alert: It doesn’t. Because this myth is so persistent in some circles, let’s look
Jill Kocher Brown
