SEO
Should You Build Your Site for SEO or Usability?
In the struggle between search engine optimization (SEO) and usability, where do you draw the
Jill Kocher Brown
JumpFly Blog
Get Smart.
(because we all need a little knowledge boost sometimes)
PPC
Google’s Smart Shopping: The Good, the Bad, and the Ugly
Smart Shopping, Google’s completely automated, all-in-one delivery system for product listings on search, has been
Nikki Kuhlman
PPC
Responsive Display Ad Specs for Google Ads
Responsive display ads (RDAs) are the default ad format for the Google Display Network (GDN).
Miranda Schirmer
PPC
Responsive Search Ad Specs for Google Ads
Responsive search ads (RSAs) are great for testing different combinations of ad copy to see
Miranda Schirmer
PPC
Image Specs for Google Ads
Image ads are an integral part of advertising on the Google Display Network (GDN). These
Miranda Schirmer
PPC
Change or Add Shopping Data with Custom Feed Rules
Sometimes you need to change information in your Google Shopping feeds, but you don’t want
John Stanko
Amazon
The Power of Amazon’s Product & Category Targeting
Amazon advertisers have long awaited additional targeting methods for sponsored product campaigns. With Amazon’s roll
Shannon O'Connell
SEO
5 Free Keyword Research Tools for SEO & PPC
Keyword research is the foundation of search marketing, both on the search engine optimization (SEO)
Jill Kocher Brown
PPC
New Conversion Metrics Ease Google Ads Reporting
Conversion data in Google’s and Microsoft’s ad platforms has long frustrated digital marketers trying to
Jeremy Quinones
