As everyone in the search engine optimization (SEO) space knows, the rules and best practices of organic search are constantly changing. The days of keyword

The recent launch of ChatGPT by the San Francisco-based research laboratory OpenAI has set the internet ablaze. However, before using ChatGPT to crank out SEO

There are 19 notable active ranking systems that Google uses to organize information by relevance, usefulness, and accessibility. These ranking systems work in sync with

Content is king! It was true when Bill Gates coined the phrase in his 1996 essay, and nowadays, it is absolutely critical to a website’s

‘Tis the season to peer into our crystal balls and extend what we know about Google and search engine optimization (SEO) in 2022 into 2023.

The process of search engine optimization (SEO) is often oversimplified as “writing words on a page to rank better on Google.” However, a robust SEO

Google is constantly evolving to find the best ways to answer searchers’ queries. The search engine has come a long way from the standard 10

A website redesign can be a major change factor in the lifecycle of a website — a time when organic search performance can either surge

In late August, Google rolled out a new search update called the “helpful content update.” Per Google, this update is meant to “tackle content that

The importance of page speed should come as no surprise to anyone, as Google has taken it into consideration since 2010, and by July 2018