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Fishing for Relevance with Match Types

Fishing for Relevance with Match Types

Keyword match types help control which searches on Google and Microsoft can trigger your ad. They help determine the size of the net you are going to use ...
How to Add Promotions in Google Merchant Center

How to Add Promotions in Google Merchant Center

As consumers, we’re always looking for the best price for the best quality we can find. When it comes to online shopping, FOMO – the fear of missing out – is
Anatomy of an Amazon Product Rating

Anatomy of an Amazon Product Rating

Product reviews on Amazon can make or break the success of a product. So, what are the important elements of a product review and how can sellers capitalize ...
All about Google Ad Strength

All about Google Ad Strength

As more and more automation makes its way into Google Ads, some things have gotten a lot easier. The introduction of responsive ads has certainly decreased ...
Growing Your Business through PPC

Growing Your Business through PPC

PPC is one of the most versatile marketing channels available due to its real-time flexibility and the multitude of options available. Some campaign types ...
Creative Specs for Facebook and Instagram Ads

Creative Specs for Facebook and Instagram Ads

When advertising on Facebook and Instagram, your ads can be displayed in a variety of formats across a multitude of different placements. Facebook and ...

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