2020 was undoubtedly a year littered with change, from the surge of COVID-19 to an impending invasion of murder hornets. We ask ourselves how has

The rapid evolution and growth of the digital ads ecosystems have led platforms to make changes that cater to both the consumer and business needs.

Since its inception, Pinterest has been an online home for those looking for inspiration. Users gather ideas to save as Pins on their boards and

Snapchat is a relatively unique platform for advertisers because, unlike others, it continuously captures the attention of younger generations.  Since its inception in 2011, Snapchat

At first glance, Instagram is a platform for drool-worthy meals, glorified selfies, and silly dog photos. So why are so many popular brands like Nike,

COVID-19 has changed how we live and technology is used more widely now than ever. With people spending most of their time inside, the holiday

With an unprecedented holiday season on the horizon, this year more people than ever are shopping online and turning to ecommerce delivery and contact-less pick-up.

With over 800 million active global users, TikTok’s spot among some of the most popular social media platforms is undeniable. This huge audience has advertisers

With 675 million monthly users and counting, LinkedIn should not be overlooked when it comes to your digital marketing efforts. If you haven’t already started

As you scroll through your Facebook or Instagram feeds, do you ever find an ad for products eerily similar to ones you’ve been shopping for