Paid Search: Using Age Data to Target Different Generations
Age is one of the most overlooked metrics in a paid search marketer’s toolbox. Knowing the age of your users and how (and where) they
Age is one of the most overlooked metrics in a paid search marketer’s toolbox. Knowing the age of your users and how (and where) they
ego bidding (noun): the conviction that the top spot in the search engine results page is the best place to be. Ego bidding can be
To bid on or not to bid on your brand name has been hotly contested for years. Should you? Shouldn’t you? After managing paid search
Google’s trademark policy can be confusing to many business owners. When can trademarks be used as keywords? When can they be used in ads? How
Smart Shopping, Google’s completely automated, all-in-one delivery system for product listings on search, has been out for just about a year. What have we learned
“Why don’t my Google Analytics transaction numbers match my Google Ads conversion tracking numbers?” Different systems are not going to track exactly the same, but
Microsoft is running an open beta of the Microsoft Audience Network (MSAN). Ads are displayed in a native format, with the ability to target searches
In order to track Verizon Media native ad traffic and order revenue, there are two things that need to be done. Get the Verizon Media
Verizon Media, formerly known as Yahoo Gemini and Oath Ads, offers native ad placements on Yahoo.com and Yahoo mail. Images submitted to Verizon Media for
Once upon a time, there were three PPC platforms – Google, Bing and Yahoo. Two of them intertwined in a series of confusing ways to
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