Conversion tracking tells you if your digital marketing programs -- like pay-per-click (PPC) advertising -- actually make you any money. Ask yourself...
10 Proven Best Practices for Microsoft Audience Network
Although the results from Microsoft Audience Network (MSAN) have improved over the last year, its performance isn’t a sure thing. Use these 10 best practices...
10 Steps to a Successful 2020 Ecommerce Holiday
Holiday preparations for paid search efforts should be on every digital advertiser’s mind this month. According to eMarketer, retail sales are expected to...
Microsoft Audience Ads and Shutterstock – A Picture Perfect Partnership
Microsoft Advertising and Shutterstock announced a partnership in July allowing Microsoft Advertising users royalty-free access to more than 330 million...
Are Your Top Spenders Your Top Sellers?
Google Ads and Microsoft Advertising Shopping campaigns are essential additions to a well-rounded paid search strategy for ecommerce companies. Clicks on...
Your PPC Needs a USP
Your unique selling proposition (USP) is a critical component of your pay-per-click (PPC) advertising strategy. It needs to be clear, truthful, and...