Google Ads and Microsoft Advertising Shopping campaigns are essential additions to a well-rounded paid search strategy for ecommerce companies. Clicks on...

Your unique selling proposition (USP) is a critical component of your pay-per-click (PPC) advertising strategy. It needs to be clear, truthful, and...

Tracking the traffic from Google Shopping’s new free listings had been impossible, until Kirk Williams of ZATO Marketing shared a great solution that uses...

Over the 18 years I’ve managed PPC clients, I’ve found that few things make my job harder than when clients latch onto key performance indicators (KPIs) that...