Conversion tracking tells you if your digital marketing programs -- like pay-per-click (PPC) advertising -- actually make you any money.  Ask yourself...

Although the results from Microsoft Audience Network (MSAN) have improved over the last year, its performance isn’t a sure thing. Use these 10 best practices...

Holiday preparations for paid search efforts should be on every digital advertiser’s mind this month. According to eMarketer, retail sales are expected to...

Microsoft Advertising and Shutterstock announced a partnership in July allowing Microsoft Advertising users royalty-free access to more than 330 million...

Google Ads and Microsoft Advertising Shopping campaigns are essential additions to a well-rounded paid search strategy for ecommerce companies. Clicks on...

Your unique selling proposition (USP) is a critical component of your pay-per-click (PPC) advertising strategy. It needs to be clear, truthful, and...