Smart Shopping, Google’s completely automated, all-in-one delivery system for product listings on search, has been out for just about a year. What have we learned about Smart Shopping campaigns in that time? There’s good, there’s bad, [...]
“Why don’t my Google Analytics transaction numbers match my Google Ads conversion tracking numbers?” Different systems are not going to track exactly the same, but most of the time they are close enough that it’s not [...]
Microsoft is running an open beta of the Microsoft Audience Network (MSAN). Ads are displayed in a native format, with the ability to target searches by job title, in-market intent and more. According to Microsoft: “Our [...]
In order to track Verizon Media native ad traffic and order revenue, there are two things that need to be done. Get the Verizon Media Dot Tag and Place on All Pages of Your Site. Log [...]
Verizon Media, formerly known as Yahoo Gemini and Oath Ads, offers native ad placements on Yahoo.com and Yahoo mail. Images submitted to Verizon Media for native ads are not croppable within the user interface, unlike those [...]
Once upon a time, there were three PPC platforms – Google, Bing and Yahoo. Two of them intertwined in a series of confusing ways to create a total of seven different platform brands over a span [...]
Microsoft opened up a whole new world in advertising opportunities with the advent of the Microsoft Audience Network (MSAN). I liken MSAN more to Google’s Display advertising than traditional search advertising, but with a tighter net [...]
As an advertiser, you spend a lot of time creating and optimizing your landing pages. You research best practices, constantly optimize and A/B test. You want to make sure you have an appealing landing page with [...]
You’re flying blind without tracking in place for your PPC campaigns. Without optimal tracking in place, you’re not making informed decisions or effectively managing the return on investment for your PPC program. To make managing all [...]
If the data in your shopping feed is incorrect or missing information, it won’t matter if the Shopping campaigns are set up perfectly. They won’t be as successful. I’ve been to Google multiple times for Shopping [...]
