Tracking the traffic from Google Shopping’s new free listings had been impossible, until Kirk Williams of ZATO Marketing shared a great solution that uses...

Over the 18 years I’ve managed PPC clients, I’ve found that few things make my job harder than when clients latch onto key performance indicators (KPIs) that...

Google recently announced that the Google Shopping tab will display both free and paid listings, starting next week. But what does that really mean? Have we...

The COVID-19 coronavirus is changing our world by the day, or even by the hour. And as much as our personal life is changing -- from where we work to how we...