As an advertiser, you spend a lot of time creating and optimizing your landing pages. You research best practices, constantly optimize and A/B test. You want to make sure you have an appealing landing page with [...]
You’re flying blind without tracking in place for your PPC campaigns. Without optimal tracking in place, you’re not making informed decisions or effectively managing the return on investment for your PPC program. To make managing all [...]
If the data in your shopping feed is incorrect or missing information, it won’t matter if the Shopping campaigns are set up perfectly. They won’t be as successful. I’ve been to Google multiple times for Shopping [...]
It’s never too early! Holiday PPC preparations should be on everyone’s mind this month. Whether it’s upping your ad budget because holiday shopping is the biggest part of your business, or reducing your budget as you [...]
