What do disappearing location data, location settings, and charges for ads in countries like Turkey or Austria have in common? Surcharges and wasted spend,...
Disappearing Location Data, Geo-Targeting, and Country Surcharges in Google Ads
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Nikki Kuhlman Articles
CCPA Impact on Google, Microsoft, and Facebook Ads
It’s been a year since the California Consumer Protection Act (CCPA) went into effect, so it’s a good time to revisit what that means for paid search...
Another Match Bites the Dust: Google Ads to Kill Broad Match Modified
Under the guise of making things easier for businesses to reach searchers, Google is folding Broad Match Modified (BMM) into Phrase Match around the middle...
No Data, Fewer Dollars: Conversion Tracking Drives PPC Performance
Conversion tracking tells you if your digital marketing programs -- like pay-per-click (PPC) advertising -- actually make you any money. Ask yourself...
10 Proven Best Practices for Microsoft Audience Network
Although the results from Microsoft Audience Network (MSAN) have improved over the last year, its performance isn’t a sure thing. Use these 10 best practices...
10 Steps to a Successful 2020 Ecommerce Holiday
Holiday preparations for paid search efforts should be on every digital advertiser’s mind this month. According to eMarketer, retail sales are expected to...
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