What Happens When You Push for a Higher ROAS in Paid Search Advertising?
ROAS, or return on ad spend, is a metric that measures how much revenue you generate for every dollar you spend on advertising. It is
Author: Nikki Kuhlman
I’m a Director of Search Strategy at JumpFly. I've been doing paid search since almost the start of industry – so long ago that Overture was the platform to be on. Seventeen years later, my team and I manage 65+ clients with advertising across Google, Microsoft, Verizon (or is it Yahoo, or Oath?), Amazon, and Facebook. Ecommerce clients are really my love. Several years ago, I started the feed management division at JumpFly because I recognized that it doesn’t matter how good I am at my job – if a client's product feed is poor their campaigns won’t perform well. I'm a big proponent of looking at a client's overall marketing strategy, not just how my piece of the pie is performing. I want my clients to see me as a consultant to their business, not just a service provider to be managed.
Free Shopping Listings on Google – Free Clicks for All
Google rolled out free shopping listings almost two years ago, in what felt like a return to the old days of Froogle. Showing only on
Productivity Tools That I Love
I love tools that make me more efficient or make my day go faster and easier. It doesn’t matter if it’s software or something in
Big Changes to the Audiences in Microsoft Ads with Multi-Channel Management
Microsoft is making a big change to how audiences are managed in Search and Shopping campaigns, which will have a large impact on anyone advertising
GA4 Event Tracking for Purchases – Ecommerce Platform Roundup
The timeline for Google Universal Analytics (UA) is getting down to the wire. UA is in its final six months of life, as it will
Paid Search Predictions for 2023
I was asked to write a blog about paid search predictions for 2023, and while I’ve done a prediction blog several times before, I feel
Recap of Nikki’s Ask Me Anything on the Paid Search Association’s Slack Channel
On August 25th, I hosted “Ask Me Anything” on the Paid Search Association’s Slack channel. Wait, you aren’t part of Paid Search Association’s Slack channel?!
Google Data-Driven Attribution
Back in September 2021, Google announced that data-driven attribution was the default attribution model for all new Google Ads conversion actions starting in October. “To
Performance Max: Part Two – After Launch Evaluation & Optimization
If you missed my blog on the best practices for setting up Performance Max (PMax) campaigns, take a read through that first. Now, let’s talk
Performance Max: Part One – Best Practices for Set-Up and Assets
Performance Max is a brand new campaign type that launched in November from Google Ads. It’s an all-in-one campaign type, showing ads on Search including
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