Author: Nikki Kuhlman

On August 25th, I hosted “Ask Me Anything” on the Paid Search Association’s Slack channel.  Wait, you aren’t part of Paid Search Association’s Slack channel?!

Back in September 2021, Google announced that data-driven attribution was the default attribution model for all new Google Ads conversion actions starting in October. “To

If you missed my blog on the best practices for setting up Performance Max (PMax) campaigns, take a read through that first. Now, let’s talk

Performance Max is a brand new campaign type that launched in November from Google Ads. It’s an all-in-one campaign type, showing ads on Search including

JumpFly is a Google shop, so that means we live in Google Chrome. As the Director of Search Strategy, I’ve gathered a list of 12

If you are looking to increase your volume on Microsoft Advertising, Syndicated Search Partners (SSPs) can be an important way. Whether those partners are profitable

I know what I’m proposing may be controversial to some – there are as many ways to structure Google Ads accounts and campaigns as there

At the end of August, Google Ads announced that Responsive Search Ads (RSA) would be the only ad type that could be created after June

You’ve made the decision to redesign your site but want to know what you need to do to prevent as little disruption to your SEO

The power of LinkedIn data for business-to-business companies is undeniable. And there are more ways to use that powerful data than by advertising on the