To bid on or not to bid on your brand name has been hotly contested for years. Should you? Shouldn’t you? After managing paid search campaigns for more than...

Google’s trademark policy can be confusing to many business owners. When can trademarks be used as keywords? When can they be used in ads? How do you stop...

Smart Shopping, Google’s completely automated, all-in-one delivery system for product listings on search, has been out for just about a year. What have we...

“Why don’t my Google Analytics transaction numbers match my Google Ads conversion tracking numbers?” Different systems are not going to track exactly the...