Author: Nikki Kuhlman

Universal Commerce Protocol was a big announcement at Google Marketing Live.  At a high level, UCP is Google’s open standard for agentic commerce. Basically, UCP

Google Marketing Live introduced a lot of AI-driven updates this year, but one of the most important for ecommerce advertisers may be the Universal Commerce

Ah, spring. The time of year when the trees are turning green, the magnolia trees are blooming, and bad actors are turning to thoughts of

I’ve been on hundreds of new client calls over my almost 21 years managing paid advertising accounts at JumpFly, and many times I can tell

I had the incredible opportunity to attend Google Marketing Live at the invitation of Ginny Marvin (@AdsLiaison), the Ads Product Liaison at Google Ads. I

Google Ads accounts have been hijacked for as long as I’ve been managing them (23+ years!), and cybercriminals use a lot of different ways to

As I’ve outlined in my prior three blogs, Google Merchant Center Next can be a confusing and complicated platform. But there are some things to

Welcome to the third part of my Google Merchant Center Next (GMC Next) Deep Dive. This blog is devoted to the Automatic Improvements and Add-on

Google Merchant Center Next (GMC Next), which has replaced Google Merchant Center, can be difficult to navigate and find what you really need, as tools