No Data, Fewer Dollars: Conversion Tracking Drives PPC Performance
Conversion tracking tells you if your digital marketing programs — like pay-per-click (PPC) advertising — actually make you any money. Ask yourself these simple questions
Conversion tracking tells you if your digital marketing programs — like pay-per-click (PPC) advertising — actually make you any money. Ask yourself these simple questions
Verizon recently announced that they would be selling Yahoo! and AOL to a private equity firm for about half the amount they bought the two
What do disappearing location data, location settings, and charges for ads in countries like Turkey or Austria have in common? Surcharges and wasted spend, that’s
It’s been a year since the California Consumer Protection Act (CCPA) went into effect, so it’s a good time to revisit what that means for
Under the guise of making things easier for businesses to reach searchers, Google is folding Broad Match Modified (BMM) into Phrase Match around the middle
Although the results from Microsoft Audience Network (MSAN) have improved over the last year, its performance isn’t a sure thing. Use these 10 best practices
Microsoft Advertising and Shutterstock announced a partnership in July allowing Microsoft Advertising users royalty-free access to more than 330 million images for use in Microsoft
Google Ads and Microsoft Advertising Shopping campaigns are essential additions to a well-rounded paid search strategy for ecommerce companies. Clicks on shopping ads tend to
Your unique selling proposition (USP) is a critical component of your pay-per-click (PPC) advertising strategy. It needs to be clear, truthful, and unique. To determine
Tracking the traffic from Google Shopping’s new free listings had been impossible, until Kirk Williams of ZATO Marketing shared a great solution that uses Google
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