Author: Nikki Kuhlman

I know what I’m proposing may be controversial to some – there are as many ways to structure Google Ads accounts and campaigns as there

At the end of August, Google Ads announced that Responsive Search Ads (RSA) would be the only ad type that could be created after June

You’ve made the decision to redesign your site but want to know what you need to do to prevent as little disruption to your SEO

The power of LinkedIn data for business-to-business companies is undeniable. And there are more ways to use that powerful data than by advertising on the

10 Steps To A Successful 2021 Ecommerce Holiday Holiday preparations for paid search efforts should be on every digital advertiser’s mind this month. Last year’s

Google’s TrueView for Action campaigns are being sunsetted after only a few years as the ad network evolves its YouTube ad offerings. Instead, advertisers will

Conversion tracking tells you if your digital marketing programs — like pay-per-click (PPC) advertising — actually make you any money.  Ask yourself these simple questions

Verizon recently announced that they would be selling Yahoo! and AOL to a private equity firm for about half the amount they bought the two

What do disappearing location data, location settings, and charges for ads in countries like Turkey or Austria have in common?  Surcharges and wasted spend, that’s

It’s been a year since the California Consumer Protection Act (CCPA) went into effect, so it’s a good time to revisit what that means for