Author: Nikki Kuhlman

Verizon recently announced that they would be selling Yahoo! and AOL to a private equity firm for about half the amount they bought the two

What do disappearing location data, location settings, and charges for ads in countries like Turkey or Austria have in common?  Surcharges and wasted spend, that’s

It’s been a year since the California Consumer Protection Act (CCPA) went into effect, so it’s a good time to revisit what that means for

Under the guise of making things easier for businesses to reach searchers, Google is folding Broad Match Modified (BMM) into Phrase Match around the middle

Although the results from Microsoft Audience Network (MSAN) have improved over the last year, its performance isn’t a sure thing. Use these 10 best practices

Microsoft Advertising and Shutterstock announced a partnership in July allowing Microsoft Advertising users royalty-free access to more than 330 million images for use in Microsoft

Google Ads and Microsoft Advertising Shopping campaigns are essential additions to a well-rounded paid search strategy for ecommerce companies. Clicks on shopping ads tend to

Your unique selling proposition (USP) is a critical component of your pay-per-click (PPC) advertising strategy. It needs to be clear, truthful, and unique.  To determine

Tracking the traffic from Google Shopping’s new free listings had been impossible, until Kirk Williams of ZATO Marketing shared a great solution that uses Google

Over the 18 years I’ve managed PPC clients, I’ve found that few things make my job harder than when clients latch onto key performance indicators