Author: Nikki Kuhlman

10 Steps To A Successful 2021 Ecommerce Holiday Holiday preparations for paid search efforts should be on every digital advertiser’s mind this month. Last year’s

Google’s TrueView for Action campaigns are being sunsetted after only a few years as the ad network evolves its YouTube ad offerings. Instead, advertisers will

Conversion tracking tells you if your digital marketing programs — like pay-per-click (PPC) advertising — actually make you any money.  Ask yourself these simple questions

Verizon recently announced that they would be selling Yahoo! and AOL to a private equity firm for about half the amount they bought the two

What do disappearing location data, location settings, and charges for ads in countries like Turkey or Austria have in common?  Surcharges and wasted spend, that’s

It’s been a year since the California Consumer Protection Act (CCPA) went into effect, so it’s a good time to revisit what that means for

Under the guise of making things easier for businesses to reach searchers, Google is folding Broad Match Modified (BMM) into Phrase Match around the middle

Although the results from Microsoft Audience Network (MSAN) have improved over the last year, its performance isn’t a sure thing. Use these 10 best practices

Microsoft Advertising and Shutterstock announced a partnership in July allowing Microsoft Advertising users royalty-free access to more than 330 million images for use in Microsoft

Google Ads and Microsoft Advertising Shopping campaigns are essential additions to a well-rounded paid search strategy for ecommerce companies. Clicks on shopping ads tend to