TikTok Spark Ads: How To Leverage Your Organic Content for Paid Ads

Simplify Your Content Creation Process with Spark Ads

Are you interested in running ads on TikTok but overwhelmed by the prospect of creating brand-new paid ad content on a neverending weekly basis? If you answered “YES,” then you’ll want to keep reading.

You can now use your organic content in paid ads with the click of a button – no downloading and re-uploading necessary! – using TikTok’s Spark Ads feature. 

What does this mean for you and your advertising campaigns? Your existing content can now reach bigger audiences, and you’ll also save time and money on content creation in the long run.

In this blog post, I’ll be breaking down the benefits of implementing TikTok Spark Ads, considerations to keep in mind when using them, and exactly how to get started running your first one.

Why Try TikTok Spark Ads?

There are several benefits to opting for Spark Ads on TikTok, including:

Less Time & Money Spent on Ad Creation

If you have an organic presence on TikTok and you’ve been running paid ads, there’s a chance you’ve been manually repurposing your organic content for your paid efforts. All of the downloading and re-uploading can start to add up – and we all know you would rather spend that valuable time actually running your business!

Maybe you’re not repurposing your existing content, and instead, you’re paying for custom ad content creation. Not only is this an added expense, but it’s also difficult to predict if the content you’ve spent time and money producing will even resonate with your audience once it goes live.

The Spark Ads feature allows you to save time and money by simply connecting your organic TikTok account to your Business Center, so you can pull existing content directly from your account and leverage it as an ad.

Increased Reach & Engagement on Your Organic Content

Have an organic TikTok that went absolutely viral? Or, do you have one that you wish to get in front of more eyes, but you can’t seem to hit your stride with the platform’s organic algorithm? Spark Ads allow you to put more money behind the organic content that you want to elevate and gain visibility in front of the right people.

Considerations to Keep in Mind

While Spark Ads seem to be a “win-win” for most advertisers, there are also some important things to keep in mind before getting started. These include:

Choosing the Right Content

As with any paid social efforts, it’s important to choose the right content for your ads. Carefully consider which of your organic videos will resonate best with your audience, and avoid promoting any that have received a significant amount of negative comments. 

In general, it’s likely that an ad that performed well organically will also resonate with your audience when you put ad dollars behind it. So consider trying out these ads with that video you posted using trending music that got TONS of likes and engaging comments! Selecting the right content can help you maximize your ad spend by producing favorable engagement rates. Keep in mind our six tips for successful creative on TikTok

Organic Content vs. Paid Ad Policies

TikTok ad policies differ from those of organic TikTok content, so it’s crucial to make sure that you choose organic content that also meets the paid ad requirements if you want your ads to be approved. To avoid ad disapprovals, make sure the videos you plan to use for your Spark Ads comply with TikTok’s advertising guidelines.

How to Launch Your First Spark Ad

At this point, you’re probably thinking, “I’m ready to get this going! How do I get started?” The good news is it’s simple to launch Spark Ads.

The first order of business is to connect your organic TikTok account to TikTok Ads Manager. You can do so by following these steps:

  1. Log in to your TikTok Ads Manager account.
  2. Click on “Business Settings” in the top right corner of the screen.
  3. Click on “Linked Accounts” in the left-hand menu.
  4. Click on “Add Account,” and select “TikTok Account”.
  5. Follow the prompts to link your personal TikTok account.

Once you’ve completed these five steps, it’s time to launch your first Spark Ad! Simply follow the next six steps to get started:

  1. Log in to your TikTok Ads Manager account.
  2. Click on the campaign and ad group you want to add an ad to (or create them from scratch), and then turn on the toggle for Spark Ads.
  1. Choose the type of identity you want to use for your ad.
  2. Select the post you want to promote.
  3. Finish filling in your ad details.
  4. Submit your ad for review.

Once your ad gets approved, it will start delivering – and you’re off to the races! 

Ready to Give Spark Ads a “Go?” 

TikTok Spark Ads can be an easy and effective way for brands to capitalize on their existing content for their advertising efforts. It’s simple enough to set up, and it can save you substantial time, money, and technical headaches in the long run. However, it’s important to select the right organic content to promote using this feature to maximize positive feedback and engagement amongst your target audience. Try running Spark ads with campaigns that target trending industries and audiences on TikTok.

I hope this blog post sparked some inspiration for how to make the most of your organic TikTok content. Time to head over to TikTok Ads Manager and try it out for yourself! 

For more information on TikTok advertising, read our previous post, The Untapped Potential of TikTok Search Ads: A Comprehensive Guide

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