Author: Kelsey Goldstein

In the ever-evolving world of digital advertising, we all know that staying ahead of the game is critical for success, and when doing so also

If you’ve been in Meta’s Ads Manager interface lately, you’ve probably noticed a bunch of new features labeled “Advantage+” popping up. Meta recently released this

Ever feel like every time you open Ads Manager, you stumble across a new feature or setting? I know I do! With the ever-expanding list

Snackable, short-form content is at the forefront of social media these days, as people reach for their phones for quick bursts of entertainment and inspiration

If you’ve been marketing your business on Meta platforms, you probably know that they can be gold mines for reaching new audiences and potential customers.

As you scroll through your Facebook or Instagram feeds, do you ever find an ad for products eerily similar to ones you’ve been shopping for

In a world where every company is advertising on digital, it can be easy to forget the business impact that organic social media has. It’s

Although Google video ads and YouTube Ads can be built in the same ad management interface, they’re nowhere close to the same. The fact that

That guy raising his phone in selfie video mode to post his latest concert experience. That group of girls snapping quick but curated pics of