
PPC 101: Terms to Know
What is PPC? PPC stands for pay-per-click, a model of online advertising in which advertisers […]
(because we all need a little knowledge boost sometimes)
TL;DR: Paid Search didn’t technically get worse. Google Ads and Microsoft Advertising now judge performance based on whether clicks can reliably turn into outcomes. That includes landing page clarity, relevance,…

What is PPC? PPC stands for pay-per-click, a model of online advertising in which advertisers […]

Creating options on Amazon is critical for any brand to succeed. If you sell t-shirts, […]

News flash: Excel is not just an excellent spreadsheet program used in offices across the […]

At the end of August, Google Ads announced that Responsive Search Ads (RSA) would be […]

The page experience algorithm update that Google unleashed on mobile search sessions between June and […]

Being in the pay-per-click (PPC) digital marketing world since 2006, first as an account manager […]

If you’ve been creating extensions in your Google Ads account, you may have noticed some […]

It’s estimated that your typical online store loses about 75% of overall sales due to […]

The search engine optimization (SEO) process doesn’t end with keyword research. An important next step […]
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