Google Ads began transitioning broad match modifier (BMM) behavior into phrase match in February 2021. Both phrase and broad match modifier keywords have the same

As a marketer, we have many avenues to use to get our brand out there. In the world of Google and Microsoft Ads, we have

Let’s go back to the basics of PPC. Pay-per-click (PPC) is a digital marketing channel. It allows a business to advertise on search engines like

If you are looking to increase your volume on Microsoft Advertising, Syndicated Search Partners (SSPs) can be an important way. Whether those partners are profitable

Shopping campaigns made up over half of the Google and Bing advertising market in 2021. That means that while Search campaigns are still the king

The digital marketing industry can be confusing to those who are unfamiliar with it, especially if they don’t know all the acronyms and platforms. When

On January 13, 2022, Excelligence Learning Corporation’s SVP/CMO Tim O’Connor hosted its annual award ceremony virtually on Zoom. This event recognized Excelligence marketing partners that

Now that the 2021 holiday season is in the rearview mirror, we wanted to share some information regarding consumer online shopping trends that were observed

I know what I’m proposing may be controversial to some – there are as many ways to structure Google Ads accounts and campaigns as there

What is PPC? PPC stands for pay-per-click, a model of online advertising in which advertisers run ads on platforms such as Google, Microsoft, Amazon, Facebook,