Conversion tracking tells you if your digital marketing programs — like pay-per-click (PPC) advertising — actually make you any money.  Ask yourself these simple questions

Dynamic search campaigns are an excellent tool for any paid search advertiser. They are a great marriage between automation and user control and a unique

You’ve been collecting your customers’ emails for some time now but haven’t been putting them to good use. As long as you meet Google’s Customer

So your Target ROAS (tROAS) Smart Bidding Search campaigns are doing well; that’s good to hear. But if you’re like most people, you want that

On April 15th, Google announced it would set a first-party cookie through the global site tag and Google Tag Manager beginning in May. What does

So you want to learn about LinkedIn’s Lead Generation ads, do ya? Well lucky you — you’ve come to the right place. At JumpFly, we

You have a company, and you are excited to start bringing in potential customers via the internet. Where should you start? Consider this your freshman

Verizon recently announced that they would be selling Yahoo! and AOL to a private equity firm for about half the amount they bought the two

Scheduled to launch in February of 2022, the new Google Partners program is getting a bit of a facelift. While the requirement categories will remain

If you’ve created a new Google Ads campaign recently, chances are you may have already noticed the removal of two well-known automated bidding strategies: Target