Suppose you use any of the myriad forms of Smart Bidding offered by Google Ads. In that case, you need to know about two advanced

The question was posed: Does having a Google My Business (GMB) account help Google Ads pay-per-click (PPC) performance? I researched this quite a bit and

If you have ever done a Google or Bing search, you have likely seen an ad extension or two. Ad extensions are extra pieces of

Modern problems require modern solutions. I imagine this, or something along the lines of this, was what the fine folks at YouTube were thinking when

Fractional conversions are the result of certain attribution models, which are put in place to ensure that you get a clearer picture of the customer’s

Under the guise of making things easier for businesses to reach searchers, Google is folding Broad Match Modified (BMM) into Phrase Match around the middle

Although the results from Microsoft Audience Network (MSAN) have improved over the last year, its performance isn’t a sure thing. Use these 10 best practices

You would think tracking conversions in Google Ads and Google Analytics would yield the same results. It usually doesn’t. The reasons for this conundrum are

The Generation Z (Gen Z) portion of our population, those who were born between 1996 and 2010, has grown up in an era with technology

The holiday season is nearly here – now is the time to make sure your TrueView for Action (TV4A) campaigns are set up to get