Author: Nikki Kuhlman

If you missed my blog on the best practices for setting up Performance Max (PMax) campaigns, take a read through that first. Now, let’s talk

Performance Max is a brand new campaign type that launched in November from Google Ads. It’s an all-in-one campaign type, showing ads on Search including

JumpFly is a Google shop, so that means we live in Google Chrome. As the Director of Search Strategy, I’ve gathered a list of 12

If you are looking to increase your volume on Microsoft Advertising, Syndicated Search Partners (SSPs) can be an important way. Whether those partners are profitable

I know what I’m proposing may be controversial to some – there are as many ways to structure Google Ads accounts and campaigns as there

At the end of August, Google Ads announced that Responsive Search Ads (RSA) would be the only ad type that could be created after June

You’ve made the decision to redesign your site but want to know what you need to do to prevent as little disruption to your SEO

The power of LinkedIn data for business-to-business companies is undeniable. And there are more ways to use that powerful data than by advertising on the

10 Steps To A Successful 2021 Ecommerce Holiday Holiday preparations for paid search efforts should be on every digital advertiser’s mind this month. Last year’s

Google’s TrueView for Action campaigns are being sunsetted after only a few years as the ad network evolves its YouTube ad offerings. Instead, advertisers will