PPC
The Ad Copy Advantage: Crafting SEO Content with a PPC Mindset
In the world of digital marketing, PPC (pay-per-click) and SEO (search engine optimization) sometimes operate […]
Miranda Schirmer
JumpFly Blog
Get Smart.
(because we all need a little knowledge boost sometimes)
Social
Why Meta Ads Feel Different: What’s Changed & How to Adapt
If you’ve been advertising on Facebook or Instagram for a while, there’s a good chance […]
Marisa Giacalone
PPC
Are Google AI Overviews Torching Paid Search?
If you’ve been in the paid search game since Ask Jeeves, or when people would […]
Kelly Spryszak
SEO
Why Optimizing for “Near Me” Doesn’t Work
Years ago, “near me” was a local search engine optimization (SEO) cheat code. Not anymore. […]
Krista Childers
SEO
Why AI-Generated Content Has a Short SEO Shelf Life
The writing is on the wall for the efficacy of AI-generated content for search engine […]
Jill Kocher Brown
Amazon & Marketplaces
The Resurrection of Seller Fulfilled Prime
There are currently more than 200 million people subscribed to Amazon Prime (according to a […]
Jennifer Gebhart
PPC
Work Smarter, Not Harder: Mastering Automated Rules in Google & Microsoft Ads
In the fast-paced field of digital advertising, staying on top of campaign performance can feel […]
Charlotte St. Pierre
PPC
How to Protect Your Google Ads Account from Being Hijacked
Google Ads accounts have been hijacked for as long as I’ve been managing them (23+ […]
Nikki Kuhlman
SEO
What Is Semantic Search? Context vs. Keywords
Thanks to continuous algorithm advancements, search engines now deliver faster, more relevant, and better-organized search […]
Jeffrey Bayram
