
The Benefits (and Limitations) of Smart Bidding for Small Accounts
Even when starting new Google Ads campaigns, it is recommended to use smart bidding strategies […]
(because we all need a little knowledge boost sometimes)
The proverb ”you get what you give” is extremely important in the world of digital marketing. With the way that bidding algorithms run in platforms like Google Ads, Microsoft Advertising,…

Even when starting new Google Ads campaigns, it is recommended to use smart bidding strategies […]

Today, Google accounts (Gmail, Google Workspace, etc.) are interconnected with so many different services, making […]

TL;DR: The most effective way to invest your social media budget is to treat paid […]

AI gets a lot of credit right now for being fast, smart, and endlessly capable, […]

Google uses a framework known as E-E-A-T – which stands for experience, expertise, authoritativeness, and […]

Onboarding a new client is one of my favorite parts of the job. It’s an […]

As digital marketing continues to evolve and place a heavy reliance on Artificial Intelligence (AI), […]

As search habits and the way information is presented evolve, presenting valuable and accessible content […]
When someone clicks your ad, fills out a form, or picks up the phone, that’s […]
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