Keyword match types help control which searches on Google and Microsoft can trigger your ad. They help determine the size of the net you are

As consumers, we’re always looking for the best price for the best quality we can find. When it comes to online shopping, FOMO – the

As more and more automation makes its way into Google Ads, some things have gotten a lot easier. The introduction of responsive ads has certainly

PPC is one of the most versatile marketing channels available due to its real-time flexibility and the multitude of options available. Some campaign types work

Google Ads Dashboards is a highly customizable reporting tool that can help you access relevant data quickly and efficiently. They’re an excellent alternative to building

Close your eyes and picture a movie trailer: In a world of digital advertising, ONE thing is certain: Things are constantly changing. First there were

Google’s trademark policy can be confusing to many business owners. When can trademarks be used as keywords? When can they be used in ads? How

“I tried Google Ads and it didn’t work.” “I spent a lot of money, really fast, and got nothing out of it.” “Why does it

As you all know, Google is constantly tweaking the algorithms and formulas that determine where your ads are going to show and perform. We’ve seen

In its efforts to protect privacy, Apple’s Intelligent Tracking Prevention limits the length of time its Safari browser saves user data, negatively impacting paid search