Advertisers love to see view-through conversions (VTCs), but the deep burning question is whether or not they have value. This metric is often overlooked and

In the ever-evolving world of Google Ads, marketers have become accustomed to ad types coming and going. First, there were text ads. Then Google introduced

Ad extensions have always been an excellent tool for enhancing your text ads’ visibility and relevance to increase engagement and improve performance results. With the

If you are looking for an ad type that allows you to target entire websites, or portions of them, without creating keywords and ads for

It’s been a year since the California Consumer Protection Act (CCPA) went into effect, so it’s a good time to revisit what that means for

Suppose you use any of the myriad forms of Smart Bidding offered by Google Ads. In that case, you need to know about two advanced

The question was posed: Does having a Google My Business (GMB) account help Google Ads pay-per-click (PPC) performance? I researched this quite a bit and

If you have ever done a Google or Bing search, you have likely seen an ad extension or two. Ad extensions are extra pieces of

Modern problems require modern solutions. I imagine this, or something along the lines of this, was what the fine folks at YouTube were thinking when

Fractional conversions are the result of certain attribution models, which are put in place to ensure that you get a clearer picture of the customer’s