Modern problems require modern solutions. I imagine this, or something along the lines of this, was what the fine folks at YouTube were thinking when

Fractional conversions are the result of certain attribution models, which are put in place to ensure that you get a clearer picture of the customer’s

Under the guise of making things easier for businesses to reach searchers, Google is folding Broad Match Modified (BMM) into Phrase Match around the middle

Although the results from Microsoft Audience Network (MSAN) have improved over the last year, its performance isn’t a sure thing. Use these 10 best practices

You would think tracking conversions in Google Ads and Google Analytics would yield the same results. It usually doesn’t. The reasons for this conundrum are

The Generation Z (Gen Z) portion of our population, those who were born between 1996 and 2010, has grown up in an era with technology

The holiday season is nearly here – now is the time to make sure your TrueView for Action (TV4A) campaigns are set up to get

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As advertisers, we are always looking for the best ways to reach our customers. In pay-per-click (PPC) advertising, the first step to success is choosing