

9 Ways to Decide: Should You Do PPC or SEO?
The two sides of the search marketing coin — pay-per-click (PPC) and search engine optimization (SEO) — both rely on keywords and search engines, but
The two sides of the search marketing coin — pay-per-click (PPC) and search engine optimization (SEO) — both rely on keywords and search engines, but
Microsoft Advertising and Shutterstock announced a partnership in July allowing Microsoft Advertising users royalty-free access to more than 330 million images for use in Microsoft
Lead form extensions have been a Google beta since 2019 and are a great addition to your Google Ads campaigns. But it is important to
Getting ads up on Google is an exciting time for any advertiser. After putting in time and money, developing a pay-per-click (PPC) marketing strategy, doing
Do you have a great product that could benefit by showing a consumer an image to help drive your online sales? Want to differentiate your
“Going once. Going twice. Sold!” Did you know that Google receives more than 63,000 searches per second and that every time a user searches, there’s
Google Ads and Microsoft Advertising Shopping campaigns are essential additions to a well-rounded paid search strategy for ecommerce companies. Clicks on shopping ads tend to
Tracking conversions, analyzing performance metrics, and being able to optimize ad spend efficiently are important parts of pay-per-click (PPC) management. Tracking conversions for ecommerce businesses
Your unique selling proposition (USP) is a critical component of your pay-per-click (PPC) advertising strategy. It needs to be clear, truthful, and unique. To determine
When done well, landing pages – the destination pages that searchers lands on after they click your paid search ads – stretch your advertising budget
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