Your unique selling proposition (USP) is a critical component of your pay-per-click (PPC) advertising strategy. It needs to be clear, truthful, and unique.  To determine

When done well, landing pages – the destination pages that searchers lands on after they click your paid search ads – stretch your advertising budget

If you’re questioning whether you should run pay-per-click (PPC) campaigns for your ecommerce businesses, the real question is: “Can you afford not to?” If you

Now that Google Discovery Campaigns have graduated from beta and are available to all advertisers, the competition is increasing. Here’s how to maximize your results.

5 Ultra ETA Tips to Expand Your Text Ads’ Performance It started simply. First standard text ads morphed into expanded text ads (ETAs). And then,

Seller and product ratings can give your paid advertising campaigns the star power to stand out in Google’s crowded search engine results page (SERP).  These

Over the years, I’ve come to the realization that pay-per-click (PPC) is perhaps my favorite form of digital advertising, based entirely on the power of

Tracking the traffic from Google Shopping’s new free listings had been impossible, until Kirk Williams of ZATO Marketing shared a great solution that uses Google

Over the 18 years I’ve managed PPC clients, I’ve found that few things make my job harder than when clients latch onto key performance indicators

Google recently announced that the Google Shopping tab will display both free and paid listings, starting next week. But what does that really mean? Have