Verizon recently announced that they would be selling Yahoo! and AOL to a private equity firm for about half the amount they bought the two

Scheduled to launch in February of 2022, the new Google Partners program is getting a bit of a facelift. While the requirement categories will remain

If you’ve created a new Google Ads campaign recently, chances are you may have already noticed the removal of two well-known automated bidding strategies: Target

Since we published our first blog post on the importance of mobile for paid search in 2010, the impact of mobile has only grown. As

What do disappearing location data, location settings, and charges for ads in countries like Turkey or Austria have in common?  Surcharges and wasted spend, that’s

Advertisers love to see view-through conversions (VTCs), but the deep burning question is whether or not they have value. This metric is often overlooked and

In the ever-evolving world of Google Ads, marketers have become accustomed to ad types coming and going. First, there were text ads. Then Google introduced

Ad extensions have always been an excellent tool for enhancing your text ads’ visibility and relevance to increase engagement and improve performance results. With the

If you are looking for an ad type that allows you to target entire websites, or portions of them, without creating keywords and ads for

It’s been a year since the California Consumer Protection Act (CCPA) went into effect, so it’s a good time to revisit what that means for