10 Steps To A Successful 2021 Ecommerce Holiday Holiday preparations for paid search efforts should be on every digital advertiser’s mind this month. Last year’s

The latest addition to Google’s arsenal of digital marketing tools and features will be its new Ads Creative Studio. Not yet available to all advertisers,

Whether you are a seasoned advertiser or a newbie to marketing, you are likely keenly aware of the metric for return on ad spend —

Google’s TrueView for Action campaigns are being sunsetted after only a few years as the ad network evolves its YouTube ad offerings. Instead, advertisers will

If someone stuck a dryer on full speed in the middle of the JumpFly office in Elgin, Illinois, everyone would have an opinion on it.

Yes, you heard it right. Google has delayed the impending “Cookiepocalypse” for at least two years.  What’s the “Cookiepocalypse”? Cookiepocalypse is the planned removal of

Conversion tracking tells you if your digital marketing programs — like pay-per-click (PPC) advertising — actually make you any money.  Ask yourself these simple questions

Dynamic search campaigns are an excellent tool for any paid search advertiser. They are a great marriage between automation and user control and a unique

You’ve been collecting your customers’ emails for some time now but haven’t been putting them to good use. As long as you meet Google’s Customer

So your Target ROAS (tROAS) Smart Bidding Search campaigns are doing well; that’s good to hear. But if you’re like most people, you want that