Author: Shannon O'Connell

The Amazon Buy Box is a vital part of a seller’s or vendor’s success on Amazon. However, the Buy Box is a tricky moving target

Not every brand has a multimillion-dollar advertising budget like Nike, Apple, or Johnson & Johnson. Small businesses have the same sales objectives as large global

Sponsored Display Campaigns are Amazon’s newest addition to advertising campaign types. With this expansion comes new targeting methods, opportunities for increased visibility, and remarketing options

The Black Friday, Cyber Monday frenzy will soon be upon us, and this year’s holiday shopping season is sure to look drastically different than any

We’ve looked at why you want to optimize your product detail page on Amazon as well as how to optimize your title, bullet points, and

In our last post, we looked at why you would want to optimize your product detail pages and how Amazon learns about your product to

You’re ready to start advertising on Amazon, make sure your product detail pages are ready too. Follow along through this 3-part series to get the

If you have registered your brand on Amazon, you can add A+ Content to any branded products that you control. It is important to note

Video has become the latest buzz in the Amazon advertising world with the release of its Sponsored Brand Video Beta. Learn more about this powerful

Amazon’s newest beta program, Sponsored Display Ads, rolls out to more and more brand registered accounts. You can use its new targeting strategies to meet