12 Ways to Optimize PPC Landing Pages
When done well, landing pages – the destination pages that searchers lands on after they click your paid search ads – stretch your advertising budget
Author: Miranda Schirmer
I am a Senior Account Specialist at JumpFly, but that is just one of the many hats I wear here. I am also the blog section editor for PPC and news, as well as the promotion editor. I joined the JumpFly family in 2008 with a background in legal and real estate. My love for sales and marketing began in Girl Scouts: I knew I had found my calling when I consistently sold the most cookies. It’s true that when you find something that you love to do, you’ll never work a day in your life. My passion is writing compelling ad copy and using words that stir emotion. When I am not being a JumpFly evangelist, you’ll find me with my family - and I’ll probably be wearing tie-dye.
5 Reasons to Own Your Own PPC Account
Whether you have been running ads online for years or are new to the party, it is important to make sure that you own your
Unlock the Potential of Promotion Extensions
If you’re running a sale or promotion you want to highlight in Google or Microsoft ads, try adding a promotion extension. These extensions give you
5 Foundational PPC Rules
“I tried Google Ads and it didn’t work.” “I spent a lot of money, really fast, and got nothing out of it.” “Why does it
Google Ads Location Extensions Using Google My Business
If you need to drive online customers to your brick-and-mortar locations, use location extensions in your Google Ads campaigns. One of many types of ad
Responsive Display Ad Specs for Google Ads
Responsive display ads (RDAs) are the default ad format for the Google Display Network (GDN). These types of ads are easy to create and are
Responsive Search Ad Specs for Google Ads
Responsive search ads (RSAs) are great for testing different combinations of ad copy to see what works best. You provide the headlines and descriptions, and
Image Specs for Google Ads
Image ads are an integral part of advertising on the Google Display Network (GDN). These powerful ad types can be utilized at the top of
How to Prep Your PPC for Black Friday and Cyber Monday
Black Friday and Cyber Monday combined are expected to surpass $21 billion in ecommerce sales this year, according to BlackFriday.com. That’s a lot of eyeballs
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