Author: Miranda Schirmer

I’m a Senior SEO Specialist at JumpFly, where I’ve worn many hats since joining the team in 2008. After 16+ years in PPC, I made the leap to SEO and haven’t looked back. My love for sales and marketing started in Girl Scouts, where consistently selling the most cookies convinced me I’d found my calling. Today, my passion is creating compelling content and finding the right words to stir emotion. When I’m not being a JumpFly evangelist, you’ll find me with my family, and I will probably be wearing tie-dye.

PPC Primer: Google Ads Extensions

Google’s ad extensions are a great way to add character to your ads, as well as take up more real estate on the search engine

6 Tips to Optimize PPC Landing Pages

You spend hours perfecting your keyword list to capture the highest quality traffic. You spend days creating the perfect set of ads to run in