Author: Miranda Schirmer

In the world of digital marketing, PPC (pay-per-click) and SEO (search engine optimization) sometimes operate in separate silos. However, their shared goal is clear: to

As technology evolves, so does how consumers search for information online. One of the most significant shifts in recent years is the rise of voice

As a small business owner, embarking on the journey of paid search advertising, also known as pay-per-click or PPC marketing, may initially appear overwhelming, especially

As I sit down to tackle my workload, I can’t help but reach for my trusty pair of headphones or ask Google to start my

Since joining JumpFly in 2008, I have had the privilege of witnessing firsthand the evolution of the digital marketing landscape. Over the years, I have

Setting up your Google Ads account has a few components, but one of the most crucial is making sure that the billing profile is set

The digital marketing industry can be confusing to those who are unfamiliar with it, especially if they don’t know all the acronyms and platforms. When

On January 13, 2022, Excelligence Learning Corporation’s SVP/CMO Tim O’Connor hosted its annual award ceremony virtually on Zoom. This event recognized Excelligence marketing partners that

Working for a digital marketing agency for almost fifteen years has given me some insight into what paid search advertising clients want and what they