Author: Miranda Schirmer

Setting up your Google Ads account has a few components, but one of the most crucial is making sure that the billing profile is set

The digital marketing industry can be confusing to those who are unfamiliar with it, especially if they don’t know all the acronyms and platforms. When

On January 13, 2022, Excelligence Learning Corporation’s SVP/CMO Tim O’Connor hosted its annual award ceremony virtually on Zoom. This event recognized Excelligence marketing partners that

Working for a digital marketing agency for almost fifteen years has given me some insight into what paid search advertising clients want and what they

Whether you are a seasoned advertiser or a newbie to marketing, you are likely keenly aware of the metric for return on ad spend —

You have a company, and you are excited to start bringing in potential customers via the internet. Where should you start? Consider this your freshman

In the ever-evolving world of Google Ads, marketers have become accustomed to ad types coming and going. First, there were text ads. Then Google introduced

Getting ads up on Google is an exciting time for any advertiser. After putting in time and money, developing a pay-per-click (PPC) marketing strategy, doing

When done well, landing pages – the destination pages that searchers lands on after they click your paid search ads – stretch your advertising budget