Author: Miranda Schirmer

Working for a digital marketing agency for almost fifteen years has given me some insight into what paid search advertising clients want and what they

Whether you are a seasoned advertiser or a newbie to marketing, you are likely keenly aware of the metric for return on ad spend —

You have a company, and you are excited to start bringing in potential customers via the internet. Where should you start? Consider this your freshman

In the ever-evolving world of Google Ads, marketers have become accustomed to ad types coming and going. First, there were text ads. Then Google introduced

Getting ads up on Google is an exciting time for any advertiser. After putting in time and money, developing a pay-per-click (PPC) marketing strategy, doing

When done well, landing pages – the destination pages that searchers lands on after they click your paid search ads – stretch your advertising budget

Whether you have been running ads online for years or are new to the party, it is important to make sure that you own your

If you’re running a sale or promotion you want to highlight in Google or Microsoft ads, try adding a promotion extension. These extensions give you

“I tried Google Ads and it didn’t work.” “I spent a lot of money, really fast, and got nothing out of it.” “Why does it