Author: Jeremy Quinones

Over the past two months, I’ve been deep diving into broad match campaigns with Smart Bidding in Google Ads to see how they perform. I’ve

If you are using Performance Max campaigns in Google Ads, you might be wondering if you can import them into Microsoft Advertising. The short answer

Broad Match + Smart Bidding = the Future of Google Ads Both Broad Match and Smart Bidding have come a long way over the years,

GA4 is coming. Yes, it is on its way for good to replace Universal Analytics (UA). If you do not have Google Analytics 4 (GA4)

As a marketer, we have many avenues to use to get our brand out there. In the world of Google and Microsoft Ads, we have

As Google Ads advertisers, we’re ruled by data when we make decisions. And nothing is more important than conversion data in making our decisions. Google

You’ve been collecting your customers’ emails for some time now but haven’t been putting them to good use. As long as you meet Google’s Customer

Advertisers love to see view-through conversions (VTCs), but the deep burning question is whether or not they have value. This metric is often overlooked and

The holiday season is nearly here – now is the time to make sure your TrueView for Action (TV4A) campaigns are set up to get

Get ready – free product listings are coming to Bing shopping over the next month. This is perfect timing as we head towards the holiday