

Two New Google Ads Features
If you are like me, new things are nice. Well, we are all in luck. Google Ads has introduced a really nice feature that allows
If you are like me, new things are nice. Well, we are all in luck. Google Ads has introduced a really nice feature that allows
Over the past two months, I’ve been deep diving into broad match campaigns with Smart Bidding in Google Ads to see how they perform. I’ve
If you are using Performance Max campaigns in Google Ads, you might be wondering if you can import them into Microsoft Advertising. The short answer
Broad Match + Smart Bidding = the Future of Google Ads Both Broad Match and Smart Bidding have come a long way over the years,
GA4 is coming. Yes, it is on its way for good to replace Universal Analytics (UA). If you do not have Google Analytics 4 (GA4)
As a marketer, we have many avenues to use to get our brand out there. In the world of Google and Microsoft Ads, we have
As Google Ads advertisers, we’re ruled by data when we make decisions. And nothing is more important than conversion data in making our decisions. Google
You’ve been collecting your customers’ emails for some time now but haven’t been putting them to good use. As long as you meet Google’s Customer
Advertisers love to see view-through conversions (VTCs), but the deep burning question is whether or not they have value. This metric is often overlooked and
The holiday season is nearly here – now is the time to make sure your TrueView for Action (TV4A) campaigns are set up to get
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