As Google Ads advertisers, we’re ruled by data when we make decisions. And nothing is more important than conversion data in making our decisions. Google
You’ve been collecting your customers’ emails for some time now but haven’t been putting them to good use. As long as you meet Google’s Customer
Advertisers love to see view-through conversions (VTCs), but the deep burning question is whether or not they have value. This metric is often overlooked and
The holiday season is nearly here – now is the time to make sure your TrueView for Action (TV4A) campaigns are set up to get
Now that Google Discovery Campaigns have graduated from beta and are available to all advertisers, the competition is increasing. Here’s how to maximize your results.
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