With Smart Display campaigns, you can set your target location to a specific country or geographic location, but you might be surprised where you’re spending...

Conversion data in Google’s and Microsoft’s ad platforms has long frustrated digital marketers trying to report on their campaigns’ performance. Both log...

The Countdown function – a widget allowing your paid search ads automatically to display the time left before a promotion’s end – is an often-forgotten...

As paid search account managers, we love establishing collaborative relationships with our clients. Some client relationships can be a challenge, however. If...