Advertisers love to see view-through conversions (VTCs), but the deep burning question is whether or not they have value. This metric is often overlooked and...

The holiday season is nearly here – now is the time to make sure your TrueView for Action (TV4A) campaigns are set up to get you the best results. Whether...

Get ready - free product listings are coming to Bing shopping over the next month. This is perfect timing as we head towards the holiday shopping season....

Now that Google Discovery Campaigns have graduated from beta and are available to all advertisers, the competition is increasing. Here’s how to maximize your...

With Smart Display campaigns, you can set your target location to a specific country or geographic location, but you might be surprised where you’re spending...

Conversion data in Google’s and Microsoft’s ad platforms has long frustrated digital marketers trying to report on their campaigns’ performance. Both log...