Author: Erin Gauss

Social media is and always has been unique in its ability to develop meaningful connections with users. Every day, advertisers strike gold with impactful social

Understanding what social media platforms your customers are spending all of their time on is ideal but nearly impossible. Users typically have multiple accounts that

If Pinterest is not in your marketing plan now, you could be missing out on Pinners that are proven to be open to discovering new

One of the first things I learned in my Marketing 321 class was that the most important skill in marketing and advertising isn’t creativity –

An effective creative strategy is the heart of any impactful Facebook advertising campaign. No one quite knows the secret to the perfect creative strategy, but

Facebook is undoubtedly one of the most vital tools in any good social media marketing plan. Most recently, Facebook reported that upwards of 1.82 billion