Promotions, Is There Such a Thing as Too Many
Gone are the days of only running promotions during traditional holiday seasons. Now more than ever, discounts and special offers present consumers with the final
Author: Erin Taylor
I’m an Account Specialist at JumpFly, where I’ve been honing my craft since 2017. Previous positions in marketing, promotions, and sales have set me up for success in advertising. I love the strategy and organization behind keyword research, making sure I’ve gotten all of my ducks in a row before posting the final product. I also love to be creative – everything from a new DIY project to picking up the guitar and writing a song – and that comes in handy when I’m writing ad copy or building a new campaign. At JumpFly, I appreciate that I get to combine my creative side and my analytical side to bring success to our clients.
Image Extensions on Google & Microsoft & How They’re Used Differently
Image Extensions are a valuable tool to implement within your advertising campaigns. This extension is available for Google Ads and Microsoft Ads platforms and can
The Importance of a Call to Action in Ad Copy
When writing ad copy, it’s important to keep in mind what your advertising goals are. Your advertising goals will help you determine your Call to
Google Discontinuing Expanded Text Ads (ETAs)
Responsive Search Ads (RSAs) have been the default Search ad type in standard campaigns for a year, but you’ve been able to still add Expanded
PPC 101: Terms to Know
What is PPC? PPC stands for pay-per-click, a model of online advertising in which advertisers run ads on platforms such as Google, Microsoft, Amazon, Facebook,
Mo’ Search Terms, Mo’ Data: Google’s Privacy Expansion and How to Use It For Better Results
What are Search Queries? A search query is a keyword or keyword phrase that users enter into a search engine. It’s important to know how
Two Microsoft Tools to Amp up Your Keyword Research, Everywhere
As advertisers, we are always looking for the best ways to reach our customers. In pay-per-click (PPC) advertising, the first step to success is choosing
10 Awesome PPC Text Ads
As a business owner, it’s important to know your market in order to capture the largest portion of potential customers — using Google Ads pay-per-click
5 Ultra ETA Tips to Expand Your Text Ads’ Performance
5 Ultra ETA Tips to Expand Your Text Ads’ Performance It started simply. First standard text ads morphed into expanded text ads (ETAs). And then,
How to Add Promotions in Google Merchant Center
As consumers, we’re always looking for the best price for the best quality we can find. When it comes to online shopping, FOMO – the
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