Author: Erin Taylor

Responsive Search Ads (RSAs) have been the default Search ad type in standard campaigns for a year, but you’ve been able to still add Expanded

What is PPC? PPC stands for pay-per-click, a model of online advertising in which advertisers run ads on platforms such as Google, Microsoft, Amazon, Facebook,

What are Search Queries? A search query is a keyword or keyword phrase that users enter into a search engine. It’s important to know how

As advertisers, we are always looking for the best ways to reach our customers. In pay-per-click (PPC) advertising, the first step to success is choosing

As a business owner, it’s important to know your market in order to capture the largest portion of potential customers — using Google Ads pay-per-click

5 Ultra ETA Tips to Expand Your Text Ads’ Performance It started simply. First standard text ads morphed into expanded text ads (ETAs). And then,

As consumers, we’re always looking for the best price for the best quality we can find. When it comes to online shopping, FOMO – the

Recommendations can help us determine where to eat dinner, what movie to see, which Airbnb to book, and so much more. I always look up