The Chatbots are coming to Bing – and for some of you, they are already here if you have early access.
Bing’s new chat AI is powered by ChatGPT, a large language model that can generate natural and informative responses to user queries. It is integrated with Bing search, so users can access it by clicking on Chat on the Bing homepage or using voice search on the Bing mobile app or Edge mobile app.
Bing Chat has several advantages over other search engines, such as:
- Conversational interface: It uses ChatGPT, a powerful AI model that can generate natural and informative answers to searchers’ queries.
- Source data: The AI language model shows the sources for each answer, so users can verify the information and learn more.
- Refinable: It can present the information in a more digestible way by chatting with users and refining its results based on their feedback.
Both users and advertisers can benefit from Bing’s new chat AI in several ways. Users can get more accurate and relevant answers to their questions, as well as a more natural and intuitive search experience. Advertisers can gain insights into their target audiences and optimize their campaigns using ChatGPT’s features, such as keyword research and ad copy optimization. They can also reach more customers by creating compelling ads that appeal to their emotions and needs using ChatGPT’s natural language generation capabilities.
Putting Bing ChatGPT Through Its Paces
I randomly put in a vague search term: best couch for messy kids. The results are already starting to incorporate ads – Microsoft Shopping Ads in this particular case. You will also see plenty of reference links within the results as well as Learn more choices at the bottom of the chat response.
Bing ChatGPT also prompted me for some additional suggestions on the type of couch I prefer, as you can see in the lower right corner of the response. I chose “I want a sectional couch.”
It gave me additional information but didn’t show me any specific Shopping Ads this time. However, there were still plenty of reference links and Learn more choices. I can certainly envision a future where some of those reference links are “paid” links and some of those Learn more choices are “sponsored” choices. Everything about this result can possibly be monetized in the future. Even the prompted preference questions on the bottom prompt could potentially contain “featured choices” or some other monetized prompt.
Then, the ChatBot asked me about fabric preferences, and I chose “I prefer microfiber.”
No Shopping Ads again, but it did include very specific reference links and Learn more options. I then chose “I like the Noma Sofa Sectional.”
So eventually, the results got down to a specific response without any references or additional Learn more choices. But it did prompt for “where can I buy it” and gave the following result.
Again, there were no specific Shopping Ads in this result, but this could (and probably will) change in the future. Plus, this is just the result of one chat session, and someone else may get different results than I did. Once again, there were reference links and additional Learn more choices in this response.
Who knows where this will all lead in terms of advertising, but engaging in a more conversational style while shopping and searching for information is, at least to me, much more appealing than getting a list of search links that I then have to wade through.
And, yes, I used Bing ChatGPT to facilitate the creation of this post.
