Author: Jack O'Donnell

Let’s explore how marketers use neuroscience to understand consumer behavior better and improve their marketing strategies. What Is Neuromarketing? In the intricate dance of commerce,

The Chatbots are coming to Bing – and for some of you, they are already here if you have early access. Bing’s new chat AI

So, many of you might have had Smart Shopping campaigns running in Google Ads that have been automatically migrated by the Google system to the

Performance Max is the newest campaign type to hit the Google Ads ecosystem. To quote official Google documentation: “Performance Max combines best-in-class automation technologies across

Now that the 2021 holiday season is in the rearview mirror, we wanted to share some information regarding consumer online shopping trends that were observed

Google Manufacturer Center is a free-to-use platform from Google that allows you to upload and manage detailed product information about branded products you own or

Let’s face it. Not every product in your product arsenal is a high-powered profit driver. Sometimes, certain product SKUs will underperform others. So what do

So your Target ROAS (tROAS) Smart Bidding Search campaigns are doing well; that’s good to hear. But if you’re like most people, you want that

Suppose you use any of the myriad forms of Smart Bidding offered by Google Ads. In that case, you need to know about two advanced

If you’re questioning whether you should run pay-per-click (PPC) campaigns for your ecommerce businesses, the real question is: “Can you afford not to?” If you