Suppose you use any of the myriad forms of Smart Bidding offered by Google Ads. In that case, you need to know about two advanced bid control mechanisms --...

If you’re questioning whether you should run pay-per-click (PPC) campaigns for your ecommerce businesses, the real question is: “Can you afford not to?” If...

Whether some of us like it or not, Google Ads’ Smart Bidding is the future of pay-per-click (PPC). Also known as automated bidding systems (ABS), They’re the...

Keyword match types help control which searches on Google and Microsoft can trigger your ad. They help determine the size of the net you are going to use...

Paid search generates traffic, but ecommerce businesses live and die by profit. When you’re not sure why the traffic that your paid search program sends to...