Author: Jack O'Donnell

Performance Max is the newest campaign type to hit the Google Ads ecosystem. To quote official Google documentation: “Performance Max combines best-in-class automation technologies across

Now that the 2021 holiday season is in the rearview mirror, we wanted to share some information regarding consumer online shopping trends that were observed

Google Manufacturer Center is a free-to-use platform from Google that allows you to upload and manage detailed product information about branded products you own or

Let’s face it. Not every product in your product arsenal is a high-powered profit driver. Sometimes, certain product SKUs will underperform others. So what do

So your Target ROAS (tROAS) Smart Bidding Search campaigns are doing well; that’s good to hear. But if you’re like most people, you want that

Suppose you use any of the myriad forms of Smart Bidding offered by Google Ads. In that case, you need to know about two advanced

If you’re questioning whether you should run pay-per-click (PPC) campaigns for your ecommerce businesses, the real question is: “Can you afford not to?” If you

Whether some of us like it or not, Google Ads’ Smart Bidding is the future of pay-per-click (PPC). Also known as automated bidding systems (ABS),

Keyword match types help control which searches on Google and Microsoft can trigger your ad. They help determine the size of the net you are

Paid search generates traffic, but ecommerce businesses live and die by profit. When you’re not sure why the traffic that your paid search program sends