In this day and age, many of us are aware of how prevalent cyber hacking has become, particularly on social media platforms. Most of the

Starting in June 2022, all businesses on Snapchat must set up a free Public Profile to be eligible to run ads on the platform. Similar

Recent Meta updates to Instagram have caused algorithm changes that have been detrimental to creator engagement rates. These updates have forced creators to produce overwhelming

Did you know your creative assets can be repurposed, recycled, and even upcycled? That iPhone video and photos you shot of your newest products get

One of the first things I learned in my Marketing 321 class was that the most important skill in marketing and advertising isn’t creativity –

We live in a time where data sharing and privacy is making news headlines and has become a regular point of conversation. In the world

If you are staying in tune with the digital marketing landscape, then you may have heard of the recent Apple iOS14 update. If you haven’t

We like to be asked for our opinions. We like to be offered choices and given options. Do you prefer a vacation by the mountains

As mentioned in our previous post, 2020 Holiday Season Unwrapped: Start Your 2021 Holiday Planning Now, having a solid paid social strategy in place for

You’ve heard that social media advertising is easy, so you tried it for yourself. Results seemed promising at first, but then performance plateaued, or in