Whether some of us like it or not, Google Ads’ Smart Bidding is the future of pay-per-click (PPC). Also known as automated bidding systems (ABS),

Whether you have been running ads online for years or are new to the party, it is important to make sure that you own your

Uploading your product catalog to Google Merchant Center enables you to use it with Google Shopping ads and other Google services, as well as Microsoft

Great ad copy – the kind that jumps off the page – will resonate with the right person at exactly the right time. Here’s how

With Smart Display campaigns, you can set your target location to a specific country or geographic location, but you might be surprised where you’re spending

First impressions matter and your pay-per-click (PPC) headlines are no different. Start off on strong footing with these nine headline hacks for writing successful ads.

ego bidding (noun): the conviction that the top spot in the search engine results page is the best place to be. Ego bidding can be

If you’re running a sale or promotion you want to highlight in Google or Microsoft ads, try adding a promotion extension. These extensions give you

To bid on or not to bid on your brand name has been hotly contested for years. Should you? Shouldn’t you? After managing paid search

Keyword match types help control which searches on Google and Microsoft can trigger your ad. They help determine the size of the net you are