Welcome to Google Advertising, where your keyword choices don’t matter… unless you have effective negatives in place. Far too many advertisers neglect using negative keywords

Recommendations can help us determine where to eat dinner, what movie to see, which Airbnb to book, and so much more. I always look up

The Countdown function – a widget allowing your paid search ads automatically to display the time left before a promotion’s end – is an often-forgotten

Microsoft opened up a whole new world in advertising opportunities with the advent of the Microsoft Audience Network (MSAN). I liken MSAN more to Google’s

If Google Merchant Center’s locked Content API prevents you from analyzing the data in your feed or using it to create a supplemental feed, this

Looking to get your Google Ads certifications? You won’t find them at Academy for Ads. It has been replaced with Skillshop, Google’s new on-demand, online

Your PPC campaigns don’t exist in a vacuum. Your website’s ability to convert relevant traffic to sales or leads is critical to the success of

Google’s ad extensions are a great way to add character to your ads, as well as take up more real estate on the search engine

Being a pay-per-click advertiser sometimes feels like your hands are tied. You can only do so much to improve the efficiency and the quality of

You spend hours perfecting your keyword list to capture the highest quality traffic. You spend days creating the perfect set of ads to run in