If you’re not using Google Ads Customer Match to enhance and target your advertising to your customers and prospects, you’re missing out. By uploading a

Age is one of the most overlooked metrics in a paid search marketer’s toolbox. Knowing the age of your users and how (and where) they

You know what makes a good impression with your clients or boss? Having the answer when they want to know what results they can expect

Once upon a time, Google offered two types of text ads: standard text ads and expanded text ads (ETAs). When they introduced ETAs the advertising

Whether some of us like it or not, Google Ads’ Smart Bidding is the future of pay-per-click (PPC). Also known as automated bidding systems (ABS),

Whether you have been running ads online for years or are new to the party, it is important to make sure that you own your

Uploading your product catalog to Google Merchant Center enables you to use it with Google Shopping ads and other Google services, as well as Microsoft

Great ad copy – the kind that jumps off the page – will resonate with the right person at exactly the right time. Here’s how

With Smart Display campaigns, you can set your target location to a specific country or geographic location, but you might be surprised where you’re spending

First impressions matter and your pay-per-click (PPC) headlines are no different. Start off on strong footing with these nine headline hacks for writing successful ads.