Seller and product ratings can give your paid advertising campaigns the star power to stand out in Google’s crowded search engine results page (SERP).  These

Over the years, I’ve come to the realization that pay-per-click (PPC) is perhaps my favorite form of digital advertising, based entirely on the power of

Tracking the traffic from Google Shopping’s new free listings had been impossible, until Kirk Williams of ZATO Marketing shared a great solution that uses Google

Over the 18 years I’ve managed PPC clients, I’ve found that few things make my job harder than when clients latch onto key performance indicators

Google recently announced that the Google Shopping tab will display both free and paid listings, starting next week. But what does that really mean? Have

The COVID-19 coronavirus is changing our world by the day, or even by the hour. And as much as our personal life is changing —

The app store for Ecommerce platform Shopify offers thousands of apps that can improve your business presence and sales online, and boost your PPC marketing

When Google Ads’ Smart Display campaign launched in beta in June 2019, I was a big proponent. I had cautiously tested it for some clients

Small budgets and small businesses tend to go hand in hand. Unfortunately, the tools you need to manage your digital marketing campaigns successfully tend to