

What Makes Dynamic Search Ads So Dynamic?
If you are looking for an ad type that allows you to target entire websites, or portions of them, without creating keywords and ads for
If you are looking for an ad type that allows you to target entire websites, or portions of them, without creating keywords and ads for
It’s been a year since the California Consumer Protection Act (CCPA) went into effect, so it’s a good time to revisit what that means for
Suppose you use any of the myriad forms of Smart Bidding offered by Google Ads. In that case, you need to know about two advanced
The question was posed: Does having a Google My Business (GMB) account help Google Ads pay-per-click (PPC) performance? I researched this quite a bit and
If you have ever done a Google or Bing search, you have likely seen an ad extension or two. Ad extensions are extra pieces of
Modern problems require modern solutions. I imagine this, or something along the lines of this, was what the fine folks at YouTube were thinking when
Fractional conversions are the result of certain attribution models, which are put in place to ensure that you get a clearer picture of the customer’s
Under the guise of making things easier for businesses to reach searchers, Google is folding Broad Match Modified (BMM) into Phrase Match around the middle
Although the results from Microsoft Audience Network (MSAN) have improved over the last year, its performance isn’t a sure thing. Use these 10 best practices
You would think tracking conversions in Google Ads and Google Analytics would yield the same results. It usually doesn’t. The reasons for this conundrum are
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