If you are like me, new things are nice. Well, we are all in luck. Google Ads has introduced a really nice feature that allows

Google Ads is an excellent platform for businesses to reach potential customers and increase their online presence. However, creating an effective Google Ads Search campaign

ROAS, or return on ad spend, is a metric that measures how much revenue you generate for every dollar you spend on advertising. It is

As pay-per-click (PPC) advertisers, we often find ourselves being approached by clients who want to know what their competition is doing. Are they bidding on

Over the past two months, I’ve been deep diving into broad match campaigns with Smart Bidding in Google Ads to see how they perform. I’ve

Google Ads Editor makes the work of a PPC advertiser much more efficient thanks to its ability to allow the user to make bulk changes

Google rolled out free shopping listings almost two years ago, in what felt like a return to the old days of Froogle. Showing only on

I love tools that make me more efficient or make my day go faster and easier. It doesn’t matter if it’s software or something in

If you are using Performance Max campaigns in Google Ads, you might be wondering if you can import them into Microsoft Advertising. The short answer

Google is introducing a few new ways to optimize and prove the gradual value of your Performance Max (PMax) campaigns. These features include enhancing performance