I was asked to write a blog about paid search predictions for 2023, and while I’ve done a prediction blog several times before, I feel

When it comes to showing your content on a Search Engine Results Page (SERP), it helps to write in a language that search engines can

So, many of you might have had Smart Shopping campaigns running in Google Ads that have been automatically migrated by the Google system to the

GA4 is coming. Yes, it is on its way for good to replace Universal Analytics (UA). If you do not have Google Analytics 4 (GA4)

Being a pay-per-click advertiser sometimes feels like your hands are tied. You can only do so much to improve the efficiency and the quality of

You’re in your Google Ads account and notice that the all-knowing Google has some suggestions for you to “improve” your performance and raise your Optiscore.

The Google Ads Asset Library is a newer tool from Google that really helps advertisers be more efficient. The Asset Library allows you to access

When it comes to Google Ads, targeting the right audiences is one of the most important steps to a successful campaign. Google has billions of

Image Extensions are a valuable tool to implement within your advertising campaigns. This extension is available for Google Ads and Microsoft Ads platforms and can

PPC in 2010 was a different world. Match types meant something, algorithmic learning was barely out of infancy, and the entire industry was up in