

Real Google Match Types
Billions of searches occur every day on Google. All this search query data has allowed Google to develop a state-of-the-art question-and-answering system. Google’s technology matches
Billions of searches occur every day on Google. All this search query data has allowed Google to develop a state-of-the-art question-and-answering system. Google’s technology matches
Back in September 2021, Google announced that data-driven attribution was the default attribution model for all new Google Ads conversion actions starting in October. “To
One of the biggest challenges in pay-per-click (PPC) advertising is writing ad copy that attracts the right visitor in a short and concise manner. Searchers
When writing ad copy, it’s important to keep in mind what your advertising goals are. Your advertising goals will help you determine your Call to
The average position metric. True exact match type. Expanded text ads. Those are just a few of the things Google has sunsetted (their term for
Privacy concerns over personal data are front and center in today’s world. More people are becoming conscious of what companies are doing with their personal
Holidays and PPC ad campaigns have a tricky relationship. There’s a huge range of ad performance fluctuation that can happen on holidays, both positive and
If you missed my blog on the best practices for setting up Performance Max (PMax) campaigns, take a read through that first. Now, let’s talk
Performance Max is a brand new campaign type that launched in November from Google Ads. It’s an all-in-one campaign type, showing ads on Search including
JumpFly is a Google shop, so that means we live in Google Chrome. As the Director of Search Strategy, I’ve gathered a list of 12
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