What Are Google Ads’ Fractional Conversions and Why Do They Exist?
Fractional conversions are the result of certain attribution models, which are put in place to ensure that you get a clearer picture of the customer’s
Fractional conversions are the result of certain attribution models, which are put in place to ensure that you get a clearer picture of the customer’s
Under the guise of making things easier for businesses to reach searchers, Google is folding Broad Match Modified (BMM) into Phrase Match around the middle
Although the results from Microsoft Audience Network (MSAN) have improved over the last year, its performance isn’t a sure thing. Use these 10 best practices
You would think tracking conversions in Google Ads and Google Analytics would yield the same results. It usually doesn’t. The reasons for this conundrum are
The Generation Z (Gen Z) portion of our population, those who were born between 1996 and 2010, has grown up in an era with technology
The holiday season is nearly here – now is the time to make sure your TrueView for Action (TV4A) campaigns are set up to get
Google Ads has recently stopped showing search queries in the search terms report that triggered ads for searches where there is not what they consider
Websites are constantly going through changes and updates, whether it’s restructuring how your sitemap is organized, changing your site from HTTP to HTTPS, or if
As advertisers, we are always looking for the best ways to reach our customers. In pay-per-click (PPC) advertising, the first step to success is choosing
You’ve got five minutes until your next meeting — what do you do? If you are like many people, you pull your phone out and
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