You sell on Amazon to make money. But if you’re focusing on advertising cost of sale (ACOS), you’re looking at the wrong metrics. Every initial

Whether you’re a vendor or a seller on Amazon Advertising, you probably have the same burning question regarding reporting: How do my other digital marketing

Negative keywords are a powerful lever to pull in order to hit your Amazon Advertising goals. Check out the who, what, where, when, why, and

Brace yourselves, another Amazon navigation change is rolling out! This time, Amazon is polishing the Advertising Console for Vendors and Kindle Direct Publishers. Amazon is

Amazon portfolios may seem like a purely organizational tool, but they can be a valuable resource for campaign spending control and reporting as well. Amazon

As an early beta tester of Amazon’s new Brand Analytics tool, I had the opportunity to use it for a couple of months before it