Author: Erin Gauss

When it comes to building successful ad campaigns on social media, there’s no one-size-fits-all solution. Some advertisers prefer putting their entire budget towards driving conversions,

Have you heard the exciting news for Spotify advertisers? Now, measuring your campaign’s impact just got a lot easier with the latest addition to Ad

On a platform overflowing with podcasts, getting noticed can be a challenge. Fear not, because Spotify’s latest feature, the Podcast Streams objective, is here to

Are you tired of seeing the same old ads on Snapchat? I hear you. That’s why I appreciate being served ads that take a different

In a world dominated by digital content, authenticity is a beacon of light. Forget scripted performances and in-your-face sells, what truly drives performance and captures

I bet you’ve noticed how certain things, such as Taylor Swift’s surprise album drops, the Black Friday shopping craze, and even wild stories about aliens,

Unraveling the secrets of the Meta learning phase can be a real head-scratcher, even for the pros. This is especially true in this fast-paced advertising

Social media is and always has been unique in its ability to develop meaningful connections with users. Every day, advertisers strike gold with impactful social

Understanding what social media platforms your customers are spending all of their time on is ideal but nearly impossible. Users typically have multiple accounts that