PPC
The True Value of View-Through Conversions in Paid Search
Advertisers love to see view-through conversions (VTCs), but the deep burning question is whether or […]
Jeremy Quinones
(because we all need a little knowledge boost sometimes)
Advertisers love to see view-through conversions (VTCs), but the deep burning question is whether or […]
Running pay-per-click (PPC) ads and optimizing for organic search with search engine optimization (SEO) at […]
In the ever-evolving world of Google Ads, marketers have become accustomed to ad types coming […]
Branded content — also known as paid or sponsored content — is one trend that […]
Ad extensions have always been an excellent tool for enhancing your text ads’ visibility and […]
If you are looking for an ad type that allows you to target entire websites, […]
Google’s core web vitals, which focus on site speed, will become organic ranking signals in […]
It’s been a year since the California Consumer Protection Act (CCPA) went into effect, so […]
Spoiler alert: It doesn’t. Because this myth is so persistent in some circles, let’s look […]
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