
PPC 101: What Are PPC Ads and How Do They Work
Let’s go back to the basics of PPC. Pay-per-click (PPC) is a digital marketing channel. […]
(because we all need a little knowledge boost sometimes)
As search habits and the way information is presented evolve, presenting valuable and accessible content matters more than ever. Organizing information so that it’s both easy for people to read…

Let’s go back to the basics of PPC. Pay-per-click (PPC) is a digital marketing channel. […]

One of the first things I learned in my Marketing 321 class was that the […]

When you’re ready to optimize content, start with the metadata that matters most: the title […]

If you are looking to increase your volume on Microsoft Advertising, Syndicated Search Partners (SSPs) […]

Shopping campaigns made up over half of the Google and Bing advertising market in 2021. […]

The digital marketing industry can be confusing to those who are unfamiliar with it, especially […]

If you’re not familiar with web development, you may not even know that there’s more […]

We live in a time where data sharing and privacy is making news headlines and […]

On January 13, 2022, Excelligence Learning Corporation’s SVP/CMO Tim O’Connor hosted its annual award ceremony […]
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