PPC
Google Discontinuing Expanded Text Ads (ETAs)
Responsive Search Ads (RSAs) have been the default Search ad type in standard campaigns for
Erin Taylor
(because we all need a little knowledge boost sometimes)
Responsive Search Ads (RSAs) have been the default Search ad type in standard campaigns for
You’ll find the meta description bundled together with the title tag in the metadata for
Google Ads began transitioning broad match modifier (BMM) behavior into phrase match in February 2021.
As a marketer, we have many avenues to use to get our brand out there.
Let’s go back to the basics of PPC. Pay-per-click (PPC) is a digital marketing channel.
One of the first things I learned in my Marketing 321 class was that the
When you’re ready to optimize content, start with the metadata that matters most: the title
If you are looking to increase your volume on Microsoft Advertising, Syndicated Search Partners (SSPs)
Shopping campaigns made up over half of the Google and Bing advertising market in 2021.
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