
Using Affinity & In-Market Audience Segments on the GDN
When it comes to Google Ads, targeting the right audiences is one of the most […]
(because we all need a little knowledge boost sometimes)
The proverb ”you get what you give” is extremely important in the world of digital marketing. With the way that bidding algorithms run in platforms like Google Ads, Microsoft Advertising,…

When it comes to Google Ads, targeting the right audiences is one of the most […]

When I am evaluating a new account and creating our custom strategy, there are five […]

Image Extensions are a valuable tool to implement within your advertising campaigns. This extension is […]

One of the best ways to test and optimize a specific keyword for Amazon Ads […]

In late August, Google rolled out a new search update called the “helpful content update.” […]

PPC in 2010 was a different world. Match types meant something, algorithmic learning was barely […]

The importance of page speed should come as no surprise to anyone, as Google has […]

Shopping on Bing has never been more beneficial than it is now. Microsoft is now […]

On August 25th, I hosted “Ask Me Anything” on the Paid Search Association’s Slack channel. […]
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