PPC
The Ad Copy Advantage: Crafting SEO Content with a PPC Mindset
In the world of digital marketing, PPC (pay-per-click) and SEO (search engine optimization) sometimes operate
Miranda Schirmer
JumpFly Blog
Get Smart.
(because we all need a little knowledge boost sometimes)
Social
Why Meta Ads Feel Different: What’s Changed & How to Adapt
If you’ve been advertising on Facebook or Instagram for a while, there’s a good chance
Marisa Giacalone
PPC
Are Google AI Overviews Torching Paid Search?
If you’ve been in the paid search game since Ask Jeeves, or when people would
Kelly Spryszak
SEO
Why Optimizing for “Near Me” Doesn’t Work
Years ago, “near me” was a local search engine optimization (SEO) cheat code. Not anymore.
Krista Childers
SEO
Why AI-Generated Content Has a Short SEO Shelf Life
The writing is on the wall for the efficacy of AI-generated content for search engine
Jill Kocher Brown
Amazon & Marketplaces
The Resurrection of Seller Fulfilled Prime
There are currently more than 200 million people subscribed to Amazon Prime (according to a
Jennifer Gebhart
PPC
Work Smarter, Not Harder: Mastering Automated Rules in Google & Microsoft Ads
In the fast-paced field of digital advertising, staying on top of campaign performance can feel
Charlotte St. Pierre
PPC
How to Protect Your Google Ads Account from Being Hijacked
Google Ads accounts have been hijacked for as long as I’ve been managing them (23+
Nikki Kuhlman
SEO
What Is Semantic Search? Context vs. Keywords
Thanks to continuous algorithm advancements, search engines now deliver faster, more relevant, and better-organized search
Jeffrey Bayram
