Your PPC campaigns don’t exist in a vacuum. Your website’s ability to convert relevant traffic to sales or leads is critical to the success of

Google’s ad extensions are a great way to add character to your ads, as well as take up more real estate on the search engine

Being a pay-per-click advertiser sometimes feels like your hands are tied. You can only do so much to improve the efficiency and the quality of

You spend hours perfecting your keyword list to capture the highest quality traffic. You spend days creating the perfect set of ads to run in

Let the mourning period begin: Google Ads officially killed average position on Oct. 7, 2019. Actually, it will be just fine – when life gives

Strong performance in Google Ads requires finding efficiencies within your account. The more clicks you bring in from relevant users seeking your product or service,

Microsoft just gave advertisers a welcome gift: the responsive ads (RSAs) beta program is now open to all advertisers worldwide. With the holiday selling season

As an advertiser, you spend a lot of time creating and optimizing your landing pages. You research best practices, constantly optimize and A/B test. You

As paid search account managers, we love establishing collaborative relationships with our clients. Some client relationships can be a challenge, however. If you want to

Paid search generates traffic, but ecommerce businesses live and die by profit. When you’re not sure why the traffic that your paid search program sends